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A Winning 5-Step Marketing Recipe for Social Media Posts

Walter — Tue, 03 Mar 2020 13:00:35 +0000

Banish your social media content woes with this 5-step recipe for brilliant social media posts.

The post A Winning 5-Step Marketing Recipe for Social Media Posts first appeared on Cooler Insights.

The Top Social Media Marketing Trends for 2020

Walter — Wed, 04 Dec 2019 14:14:42 +0000

What are the top trends in social media marketing for 2020 (and beyond)? Here's what we think, and what you should consider doing for the year ahead.

The post The Top Social Media Marketing Trends for 2020 first appeared on Cooler Insights.

Social Media Marketing in 2019: 8 Things You Need To Try

Walter — Thu, 03 Jan 2019 03:28:09 +0000

Learn how you can ride on 2019's most important social media marketing trends here.

The post Social Media Marketing in 2019: 8 Things You Need To Try first appeared on Cooler Insights.

Top Social Media Brands in Singapore – Oct 2014

Walter — Sun, 16 Nov 2014 11:59:55 +0000

Do you know that Singapore telcos are the most "socially devoted" brands? Or that an infant milk powder has the greatest engagement rate for its Facebook posts? More in this infographic here.

The post Top Social Media Brands in Singapore – Oct 2014 first appeared on Cooler Insights.

Singapore Blog Awards Rides Again!

Walter — Sun, 17 Aug 2014 04:29:00 +0000

Congratulations to all the winners of the Singapore Blog Awards 2014! Adopting an equine theme (2014 being the Year of the Wooden Horse), this year’s Singapore Blog Awards – the seventh in the series – crowned a total of 14 winners. Organised by the tireless team from Singapore Press Holding‘s Omy.sg led by Ms Lee […]

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Generation Like – The World of Teens and Social Media

Walter — Tue, 20 May 2014 16:45:00 +0000

What do you call the kids who thrive on YouTube, Facebook, Instagram and Twitter? Learn how social media shapes the world of "Generation Like" here.

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Six Reasons Why Thai Commercials Are Awesome

Walter — Thu, 24 Apr 2014 13:16:00 +0000

Thai commercials have rocked the world of advertising with their tear jerking stories. Uncover the six reasons why Thai commercials are so awesome.

The post Six Reasons Why Thai Commercials Are Awesome first appeared on Cooler Insights.

To Twerk Or Not To Twerk: Thoughts on Virality

Walter — Wed, 09 Oct 2013 05:38:00 +0000

From the PPAP song to Miley Cyrus' twerk, viral videos rule our social age. However, should brands try to be all things "viral"?

The post To Twerk Or Not To Twerk: Thoughts on Virality first appeared on Cooler Insights.

The 5 Cs of Great Social Media Properties

Walter — Sun, 20 May 2012 13:34:00 +0000

The platforms are free but the time and effort producing them isn’t (courtesy of zenfolio) Let’s face it. We are swamped by content. What used to be physical has now invaded our virtual and mobile spaces. With a gazillion blogs, videos, photos, podcasts, slide presentations, and so on, consumers are literally “consumed” by data. Knowledge […]

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Old Spice Man – Old Cologne in New Bottles?

Walter — Mon, 19 Jul 2010 22:56:00 +0000

Source: Frat House Sports By now, almost everybody plugged into social media (including my friends Ivan Chew, Kevin Lim, Siva and Lucian) would have heard of how Old Spice, a heritage toiletry brand (used by one’s granddad) managed to reinvent itself through the Old Spice Man Youtube channel. The idea was developed by marketing agency […]

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