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Winning the Social Media Content Wars

Walter — Tue, 30 Aug 2016 14:00:00 +0000

Social media is awash with content, from images, videos, infographics to text. How can you win the social media battle for attention?

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Why Movements Matter (And How You Can Use It In Marketing)

Walter — Tue, 02 Feb 2016 00:34:00 +0000

Learn how to embrace movement marketing, and excite your customers to not just be buyers but evangelists for your cause.

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How to Launch Your Business with Social Media Marketing

Walter — Wed, 07 May 2014 06:10:00 +0000

How can you achieve success in social media marketing? Well, learn from social media guru Michael Stelzner in this book review of his classic "Launch".

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7 Ways to Truly Delight Your Customers

Walter — Wed, 19 Feb 2014 05:06:00 +0000

How can we delight our customers so much that they become our advocates? Here are 7 FACTORS to consider.

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The Art of Engaging Online Audiences

Walter — Wed, 12 Feb 2014 05:28:00 +0000

Courtesy of Hollywood Sapien We’re both actors and audiences in the age of ubiquitous mobile social networks. Powered by tablets and smartphones, we either play the role of thespians or theatre-goers. Don’t believe me? Well, consider the following: : 1) Every post, update, upload or tweet is an embodiment of our desired public image. Contrary […]

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6 STEPPS for Viral Marketing on Social Media

Walter — Tue, 15 Oct 2013 06:01:00 +0000

Do you know why some content and ideas "go viral" while others sputter along? Check out these 6 steps to viral marketing success from Jonah Berger.

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10 Ways to Build Thriving Communities

Walter — Sun, 04 Aug 2013 05:17:00 +0000

If content is the bread that sustains the social web, communities would be the hams, cheeses and salads which nourish it. Learn 10 ways to build a thriving community.

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The Evolution of Influence

Walter — Mon, 20 May 2013 05:52:00 +0000

Courtesy of Helping Psychology Influence. That’s a neat word. According to Dictionary.com, influence is “the capacity or power of persons or things to be a compelling force on or produce effects on the actions, behavior, opinions, etc., of others”. In other words, its how effective you are in transforming others and eliciting change. In the […]

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The Impact Equation: Measuring Your Social Influence

Walter — Fri, 10 May 2013 17:49:00 +0000

How do you create an impact with your social content marketing efforts with zillions of blogs, Facebook pages, and Tweets? The answer lies in the Impact Equation.

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Tell to Win: Book Review

Walter — Sun, 07 Apr 2013 14:01:00 +0000

Imagine watching a magical performance by David Copperfield. Rather than dazzle you with his breathtaking acts, Copperfield regales you the audience with his childhood story. He relates how his grandfather – a crusty old man – never gave Copperfield or his father the approval they craved. Suddenly, the room goes quiet. As Copperfield shares how […]

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