WOM | Cooler Insights

Balancing Between Buzz and Believability

Walter — Thu, 09 Sep 2010 14:19:00 +0000

Can you have both buzz and believability in our social media strategy?

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Do You Trust Someone Virtual or Real?

Walter — Sun, 03 Aug 2008 00:08:00 +0000

There is something which I always suspected about offline versus online Word Of Mouth (WOM) marketing. And that is that nothing beats the real thing. While reading my favourite blog about WOM, which is the Church of the Customer, I came across these interesting statistics through its links. They hail from the US, the world’s […]

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Word Of Mouth Rules!

Walter — Sat, 17 Nov 2007 08:58:00 +0000

Courtesy of ChurchoftheCustomer.com Got tipped off about this from Ian McKee at a recent lunch talk, and also found it on one of my favourite marketing blogs Church of the Customer. Apparently, a new study by Nielsen has revealed that Word Of Mouth (WOM) is yet again the number one motivating factor behind customer purchases. […]

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Service versus Sales

Walter — Mon, 13 Aug 2007 22:11:00 +0000

Used car salesman (courtesy of Chaka Raysor) I am always puzzled why companies spend a lot more energy and focus on trying to sell rather than pleasing their customers. If you don’t already know, customer retention is a far more profitable strategy than customer acquisition. That, plus the fact that word of mouth is taking […]

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Word of Mouth Demystified

Walter — Wed, 20 Jun 2007 00:20:00 +0000

Ian McKee, CEO of Vocanic, shared at the recent PR Academy Conference about the importance of Word of Mouth (WOM) marketing. Anybody who has spent time on the blogosphere will probably have heard about this term. However, what does it truly mean? In his presentation, Ian shared some startling findings. Media Consumption Patterns in Asia […]

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Replace Without Question

Walter — Sat, 16 Dec 2006 13:26:00 +0000

Just got back from a fabulous holiday in wintry Hokkaido. Will blog about it soon. Meanwhile, another brilliant example of how service should be from Seth Godin. No questions asked and no serial number, receipt, warranty card or other forms of authentication needed. Just what we need here in “black and white” Singapore. Laurie writes, […]

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