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The Four M’s of the Digital and Social Age

Walter — Sun, 02 Mar 2014 04:35:00 +0000

In the digital and social age, memes, movements, mobs and masquerades rule. Learn what these are and what you can do about them.

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Newsjacking – A Dirty Little Secret in PR

Walter — Thu, 06 Sep 2012 23:20:00 +0000

Have you heard of the term newsjacking? Learn to deploy one of the most commonly used strategies in content and social media marketing here.

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The Fs of Citizen Marketing

Walter — Thu, 23 Nov 2006 15:04:00 +0000

Ben McConnell and Jackie Huba has created the 4 Fs of citizen marketers. This is an elegant idea which distills some of the types of bloggers and new media activists you find in the blogosphere. The 4 Fs are: 1) Filters These are the aggregators of news, posts, podcasts, youtubes and what-have-yous about various companies, […]

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Value through Videos and Virals

Walter — Wed, 22 Nov 2006 21:49:00 +0000

I came across this fascinating post from Marketing Sherpa about how one can use both blogging and video logs (or vlogs) to generate word-of-mouth interest. While the subject matter is about golfing equipment and apparel, the same principles can be applied across other “experience-rich” businesses. They include sports retail, travel agencies, leisure attractions (especially zoos […]

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Are We Still Clean and Green?

Walter — Mon, 20 Nov 2006 11:13:00 +0000

It is sad but true. Singapore’s claim to fame as a clean and green city may be under threat if we do not buck up. In a recent news report on Channelnewsasia, it was cited that littering is on the rise in Singapore. In the first 10 months of this year, a staggering 4,800 were […]

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Stop Disturbing Me!

Walter — Thu, 16 Nov 2006 05:12:00 +0000

As a marcoms professional, I often fall into the stereotype of thinking of customers as “targets”, “demographic groups” and “segments”. Ad men and women are especially prone to this, and an entire discipline – media planning – was hatched with the sole purpose of cornering prospects every which way they go. We want to make […]

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