In the age of social and digital media, your ultimate goal is to create a business that others will share freely about. That in a nutshell is what Word Of Mouth is all about.
But how can you increase the shareability of your business? What techniques can you use to improve Word Of Mouth for your business?
Ian McKee, CEO of Vocanic, shared at the recent PR Academy Conference about the importance of Word of Mouth (WOM) marketing. Anybody who has spent time on the blogosphere will probably have heard about this term. However, what does it truly mean?
In his presentation, Ian shared some startling findings.
Planning versus execution. There is an age-old debate about which is more important in marketing. Should strategy take precedence over implementation? Similarly, which is of greater significance – the general’s plans or the warriors tactics?
I believe that increasingly, ivory towers “strategic marketing” ain’t gonna cut the ice. Poring over numerous analytical reports and market research alone will not do. AC Nielsen may have the best coverage of traditional marketing channels but have you read what people are talking about you on hardwarezone’s forums? How about what the taxi drivers are saying behind your backs?