viral marketing | Cooler Insights

Why Crazy Rich Asians is a Viral Marketing Sensation for Singapore

Walter — Sun, 02 Sep 2018 03:47:28 +0000

Everybody's talking about Crazy Rich Asians, the record-breaking movie based on Kevin Kwan. Learn why it became a viral marketing sensation here.

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Viral Marketing 101: Social Currency

Walter — Mon, 31 Oct 2016 23:10:47 +0000

What is the secret behind viral social media marketing campaigns? Uncover what Social Currency is, and learn to apply it to your marketing efforts today.

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Winning the Social Media Content Wars

Walter — Tue, 30 Aug 2016 14:00:00 +0000

Social media is awash with content, from images, videos, infographics to text. How can you win the social media battle for attention?

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Content Marketing Strategies of Viruses (and other Microbes)

Walter — Sun, 15 Nov 2015 02:43:00 +0000

Microscopic yet mighty, viruses like Covid-19, bacteria, and plasmodiums inflict huge damage. What content marketing lessons can we learn these invisible foes?

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6 STEPPS for Viral Marketing on Social Media

Walter — Tue, 15 Oct 2013 06:01:00 +0000

Do you know why some content and ideas "go viral" while others sputter along? Check out these 6 steps to viral marketing success from Jonah Berger.

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To Twerk Or Not To Twerk: Thoughts on Virality

Walter — Wed, 09 Oct 2013 05:38:00 +0000

From the PPAP song to Miley Cyrus' twerk, viral videos rule our social age. However, should brands try to be all things "viral"?

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Guerrilla Marketing “Bearly” Making It?

Walter — Sun, 17 Oct 2010 13:34:00 +0000

Courtesy of STOMP Are we Singaporeans too straight-laced to stomach marketing gags? Do we like our advertisements to be plain, direct, and in-your-face? More importantly, are guerrilla marketing campaigns doomed to a hairy end? By now, everybody would have heard, seen and spoken about the sighting of a “bear” rummaging through rubbish bins at Ulu […]

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Old Spice Man – Old Cologne in New Bottles?

Walter — Mon, 19 Jul 2010 22:56:00 +0000

Source: Frat House Sports By now, almost everybody plugged into social media (including my friends Ivan Chew, Kevin Lim, Siva and Lucian) would have heard of how Old Spice, a heritage toiletry brand (used by one’s granddad) managed to reinvent itself through the Old Spice Man Youtube channel. The idea was developed by marketing agency […]

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Are Flash Mobs Useful in Marketing?

Walter — Tue, 23 Jun 2009 03:47:00 +0000

Participants of one of Singapore’s first Flash Mob (Courtesy of nuffnangsg) By now, almost everybody would have heard of the phenomenon of flash mobbing, which is essentially involves an orchestrated mass activity where people congregate in a particular location to perform a specific act. According to Wikipedia, flash mobs are normally mobilised through social media […]

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Viral and Buzz Marketing the Burger King Way

Walter — Tue, 09 Jun 2009 12:28:00 +0000

Courtesy of viralblog.com Humour works in advertising. It grabs your attention, makes you laugh, and gives you a nice endorphin rush. It also makes you more positively inclined towards a particular brand, especially if its cleverly done without trying too hard. In fact, some commercials can be even more entertaining than comedy shows on television! […]

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