Running a small business requires an eye for detail and figuring out how to attract new customers and retain them. You likely already know customer experience (CX) is a big part of the equation—but how can you be sure your customers are satisfied and that you’re doing everything you can to keep them happy?
In a recent report by The Harris Poll and Redpoint Global, researchers found 75% of customers will spend more for a good customer experience.
Is your website created to meet the needs of your target audience? If not, it is time for you to consider incorporating principles of user-driven design in your online channel.
A user-driven approach requires you to incessantly focus on your customer — from the minute they land on your page until they follow through by taking some action.
Do you know what the footer of your website is? Its that little section at the bottom of your website.
The footer of your site is often an overlooked space. After all, many users move on to another section of your site before reaching the end of any page…
Wish to double or triple the effectiveness of your digital marketing efforts? Start by improving the conversion rate of your online channels.
And the first place you need to start with is your website—the most important piece of digital real estate for your company.