Tag: twitter

The Art and Science of Influencer Marketing

June 15, 2016 Social Influence no comments

The art and science of influencer marketing

Do you recognise these social influencers? (via Singapore Blog Awards 2014)

What can brands do to improve the outcomes of their digital marketing efforts by working with influencers? How can they harness the power of influencer marketing?

As a content and social media marketing person, I often pondered these questions.

Looking at the breadth of brands on social media, I noticed that the most successful ones either work closely with influencers to magnify their marketing might, or end up becoming influencers themselves.


Social Media Drove Almost a Third of Web Traffic

February 1, 2015 Content Marketing, Social Influence 1 comment

Social Media versus Search

Social media has officially trumped Search as the main source of traffic to websites! Well, at least according to Shareaholic.

In their latest report on social media traffic trends, Shareholic updated that social media platforms like Facebook, Pinterest, Twitter and others were responsible for driving 31.24% of overall traffic to websites in December 2014. This was a sizable 22.71% increase over the same period last year.


Top Social Media Brands in Singapore – Oct 2014

November 16, 2014 Content Marketing, Social Influence no comments

Do you know that telcos are the most “socially devoted” brands in Singapore? Or that an infant milk powder brand has the greatest engagement rate for its Facebook posts?

These interesting insights and more were revealed by social listening and analytics software as a service provider Social Bakers in their October report charting out Singapore’s social media scene. Delivered in the form of a detailed infographic, Social Bakers’ report highlighted the top industries and brands engaged in Facebook, Twitter and YouTube.