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When Marketing Feels Like Religion

Walter — Tue, 03 Jun 2014 01:02:00 +0000

Can marketing scale Maslow's hierarchy of needs to allow customers to achieve self-transcendence? I believe so, and here's how.

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Sustainability and Longevity

Walter — Sun, 09 Mar 2014 04:51:00 +0000

Can your business outlast you? (courtesy of Ignorance is Bliss) Who are the poster children of business success these days? More often than not, they are innovators and iconoclasts like Steve Jobs, Mark Zuckerberg and Jeff Bezos. Companies like Google, Amazon, Apple and Starbucks are admired – and even worshipped – for their abilities to […]

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Nothing But Green – a Company with a Conscience

Walter — Wed, 22 May 2013 05:46:00 +0000

Jacqueline Tan, founder and general manager of Nothing But Green Founded by three mummies with a passion for sustainable living, Nothing But Green is an eco friendly retail cum F&B outlet located in the heart of the city. Stocking a wide range of organic/green/eco friendly products – baby care, personal care, household, clothing, accessories, food […]

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10 Commandments of Ethical Enterprises

Walter — Tue, 14 May 2013 05:42:00 +0000

Can you guess the name of this actor? (courtesy of Lawson Stone) In the social era, everybody’s becoming an activist. Don’t believe me? Just look at the feeds on your Facebook or Twitter accounts. Empowered by the social web, everybody’s posting, sharing, retweeting, commenting, or liking a political, social or environmental cause these days. Causes […]

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