Trendsetters and trail blazers, Gen Z teenagers and youths are prized customers. Sadly, many brands fail to reach, engage or influence them using social media marketing.
Hopefully things will change after this.
Tag: trends
Global Findings in Social Media Customer Service
Wonder who the global kings and queens of customer service on social media are? How do Facebook and Twitter rank in social media customer service?
The answers may surprise you!
The Rise of the New East: Book Review
Ben Simpfendorfer of Silk Road Associates
Are China and India still the “factory” and “outsourced service provider” of the world? How big is the market for Muslim-friendly products and services? What are the promises and perils of trading in the East?
In a sweeping expose on the dynamic forces shaping the “New East”, Ben Simpfendorfer’s The Rise of the New East provides an in-depth view of how the economic resurgence of Asia and the Middle East are changing global markets. Spanning halfway round the globe – from Turkey to the United Arab Emirates to India, South East Asia and China – the book brings one on a fascinating tour of the complex business characteristics governing our neck of the woods.
Living in the Age of Context
Shel Israel and Robert Scoble (courtesy of Thomas Hawk)
What are the greatest forces shaping our tech-enabled lives? Give up?
Well, why not ask social media “godfathers” Robert Scoble and Shel Israel? Authors of the legendary book Naked Conversations (aka the book which got me hooked on blogging), the two gentlemen got together with Mitch Joel on his podcast to talk about their recent book Age of Context.
The End of Big: Book Review
By now, everybody agrees that the Internet is the biggest and most disruptive force in the 21st century. It switches our world order and democratises power like nothing before.
Every aspect of our lives – the information we consume, the governments we vote for, the way we work, the way we learn, and the way we enjoy – is influenced by the Web.
Groove to Musicity at Tiong Bahru
Courtesy of Marc Nair
Do you relish gawking at beautiful old places? Perpetually plugged in to music on your digital device? Love to immerse yourself in a rich sensorial experience?
Well, if you’re an experience hedonist (like yours truly) who loves to zone out to the alchemy of architecture, music, and food, you may wish to check out Musicity.
The Ebb and Flow of the Social Web
Source of image
Catalysed by the ubiquitous social web, our lives are becoming inseparable from that of our networks. We are addicted to the constant online “strokes” delivered by our friends, and crave their likes, shares, comments and retweets.
Like it or loathe it, much of what happens in real life (IRL) is intimately intertwined to how we behave in the virtual world. And we’re lovin’ it.
Ctrl Alt Delete: Book Review
What will the future of your business be like? More importantly, what will your life be like then?
Armed with a digital crystal ball, renowned marketing podcaster and president of global digital marketing agency Mirum Mitch Joel shared his thoughts on this in his book Ctrl Alt Delete.
Are Our Kids Facing Facebook Fatigue?
Courtesy of uknowkids.com
Teens are leaving Facebook in droves. Well, at least according to this recent report on US teenagers.
Citing data from Piper Jaffray’s “Taking Stock with Teens” survey, the article highlighted the following:
10 Mega Trends for the Next Decade
The Internet of Things is a Mega Trend for the next Decade (courtesy of Take Me To Your Leader)
If we can gaze into the crystal ball, what would the future behold? How would the next 10 years be like in terms of business, society and culture?
Thanks to an invitation from the Pacific Asia Travel Association (PATA), I discovered these answers in a talk given by Manoj Menon, Managing Director APAC of Frost & Sullivan at the recent PATA Hub City Forum 2012.