tourism marketing | Cooler Insights

Why Crazy Rich Asians is a Viral Marketing Sensation for Singapore

Walter — Sun, 02 Sep 2018 03:47:28 +0000

Everybody's talking about Crazy Rich Asians, the record-breaking movie based on Kevin Kwan. Learn why it became a viral marketing sensation here.

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Voyaging On Asia’s Largest Cruise Ship

Walter — Thu, 31 May 2012 15:54:00 +0000

Courtesy of Royal Caribbean International Launching its maiden voyage from the new Marina Bay Cruise Centre Singapore, Royal Caribbean International’s Voyager of the Seas weighs 137,276 tons and can carry a staggering 3,840 guests at full capacity. At 1,020 feet long with 14 passenger decks, the colossal vessel is Asia’s largest luxury cruise ship, serviced […]

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10 Truths Behind Tourists and Technology

Walter — Sun, 25 Sep 2011 08:53:00 +0000

Trail Kilkenny’s smartphone app is really smart – it doesn’t impose roaming costs to tourists Recently, I participated in a briefing comprising Singapore’s attractions industry and technology companies. The idea was for these IT and web solution providers to develop industry-wide initiatives that can boost productivity, marketing and visitor experience for museums, zoos, theme […]

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David versus Goliath: Ocean Park Hong Kong’s Experience

Walter — Sun, 03 Jul 2011 04:22:00 +0000

Considered Asia's top theme park, Ocean Park attracts millions of visitors each year despite facing immense competition. Learn how they do it here.

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Destination Marketing: Turning Places into Tourism Brands

Walter — Thu, 19 May 2011 12:36:00 +0000

Can a Hollywood movie like Crazy Rich Asians market Singapore as a tourism destination? What else can countries do to brand and market themselves?

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Celebrating the Bunny Year @ Chinatown

Walter — Fri, 04 Feb 2011 01:47:00 +0000

One of my family’s favourite tradition every Chinese New Year Eve is to squeeze in with the masses at the Chinatown Night Market. Located along Trengganu, Sago, Smith , Pagoda and Temple Streets, the annual nocturnal bazaar is a celebration of sight, sound, scent, touch and tastes, mingled with hordes of humanity. Organised by the […]

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Want a Dream Job? Blog, Tweet or YouTube It!

Walter — Mon, 20 Jul 2009 08:15:00 +0000

Social media is a great place to seek talent and find jobs, especially unconventional ones like Tourism Queensland's "Best Job in the World".

The post Want a Dream Job? Blog, Tweet or YouTube It! first appeared on Cooler Insights.