tourism destinations | Cooler Insights

Touring (and Tasting) the Tiger Beer Brewery

Walter — Sat, 28 Jul 2012 00:10:00 +0000

Have you wondered what ingredients go into that perfect brew? Or how cold your Tiger beer should be served? Well, you can join the Tiger Brewery Tour for an intoxicating insight! Thanks to Asia Pacific Breweries (APB), my colleagues and I from the Association of Singapore Attractions had a chance to learn how the world […]

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Gardens by the Bay Blossoms

Walter — Thu, 28 Jun 2012 23:56:00 +0000

A pristinely curated garden sprawled over 101 hectares in area, Gardens by the Bay is 36% larger than the Singapore Botanic Gardens and populated by more than 750,000 plants in total. Opened last night by Prime Minister Lee Hsien Loong, the project costed more than $1 billion and boasts of 7 key attractions including the […]

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Fantabulous Fun at Phuket FantaSea

Walter — Sat, 07 Jan 2012 15:31:00 +0000

The beautifully designed Palace of the Elephants Theatre at Phuket FantaSea Claimed to be the “Ultimate Nighttime Cultural Theme Park”, Phuket FantaSea is Thailand’s first cultural theme park located close to Kamala Beach on Phuket island. Focusing on a motley mix of “Myth, Mystery and Magic”, Phuket FantaSea blends Thailand’s exotic heritage with a carnivalesque […]

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Keeping Your Attractions Fresh and Appealing

Walter — Thu, 14 Jul 2011 12:06:00 +0000

Good storytelling helps to sustain consumer interest (Universal Studios Singapore’s Madagascar Crate Ride) One of the greatest challenges faced by theme parks, zoos, museums, and other visitor attractions is that of getting one’s visitors to keep returning. While adding new rides, exhibits and enclosures can help to draw repeat patronage, their prohibitively high costs make such […]

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How an Underdog Trumps Disney [Case Study]

Walter — Sun, 19 Aug 2007 23:13:00 +0000

What should your attraction do when an 800-pound gorilla arrives at your door step? Here are 7 valuable marketing lessons from Ocean Park - Hong Kong's leading nature attraction.

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Autumn in Singapore?

Walter — Sat, 11 Aug 2007 22:38:00 +0000

One of the things which I love about Jewel Box at Mount Faber (where you can take the cable car) is its decor. There are probably few leisure attractions in Singapore which pay as much attention or fervour to creating thematic zones as the Jewel Box. This is probably one of the reasons why they […]

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It’s TigerLIVE Time!

Walter — Fri, 27 Jul 2007 05:45:00 +0000

Give that man a beer. Make it at TigerLIVE! If you are a fan of heritage-worthy brews, you should check out TigerLIVE. Recently opened at the ultra-hip heritage clubbing venue St James Power House, TigerLIVE opens from 11 am to 8 pm daily and charges an admission fee of S$18 for adults and S$12 for […]

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Viva Las Vegas!

Walter — Sun, 22 Jul 2007 22:55:00 +0000

Marketed internationally as “The Entertainment Capital of the World“, Las Vegas is a modern day miracle in the state of Nevada, a hot, arid and almost desert like region. By now, almost everybody in the world would be familiar with how it reinvented itself to attract some close to 40 million visitors a year. What […]

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Niagara Windfalls

Walter — Tue, 17 Jul 2007 00:00:00 +0000

Niagara Falls Photo courtesy of Laffy4K I recently attended a talk on Casino Marketing by Daniel Shummy, a Las Vegas marketing veteran. One of the most interesting topics he shared was how Niagara Falls transformed itself. Think of Niagara Falls in Canada and what crosses your mind? Great lakes perhaps? Holiday destination? How about those […]

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