thematic marketing | Cooler Insights

How To Build Better Attractions with Storytelling

Walter — Thu, 19 Apr 2012 14:26:00 +0000

How can you build a better visitor attraction which draws both locals and tourists? Learn the art of storytelling from Bob Rogers here.

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Creating Great Experiences at Universal Studios Singapore

Walter — Mon, 27 Feb 2012 12:46:00 +0000

On a recent study trip to Universal Studios Singapore (USS) at Resorts World Sentosa (RWS), I had the privilege of learning how the theme park – arguably the most popular in Southeast Asia – creates, develops and manages memorable and delightful guest encounters. While these strategies do not cover all aspects of a world class […]

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Coca-Cola’s Brand-sational World Expo Pavillion

Walter — Sat, 15 May 2010 01:18:00 +0000

My visit to the Coca-Cola Pavillion at the Shanghai World Expo was certainly one of the highlights of my trip. As a geek who firmly believes in the virtues of experiential marketing, branded entertainment and transmedia storytelling, I was almost brought to tears (fanboy style) by Coke’s immaculate attention to details here. Every single consumer […]

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Eating in Libraries

Walter — Sat, 04 Aug 2007 23:50:00 +0000

While visiting Suntec City about two months ago, I stumbled upon this wood-panelled “library” which appear to hail from Victorian times. Furnished with dark wooden panelling, swinging “chandeliers”, railings and volumes of scholarly “tomes”, it seemed to be the perfect place for a quiet read. Except that it was as noisy as a hawker centre […]

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Thematic Toilets 2 – Nature’s Call

Walter — Fri, 13 Jul 2007 04:10:00 +0000

If you think country-themed loos are cool, wait till you check out the rest rooms at Labrador Park. They are not only aesthetically decorative but educational and insightful too! And the contents within the commodes are curated and contextually relevant to their location too. They are also sparkling clean which is unusual for outdoor-based toilets. […]

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Thematic Toilets

Walter — Tue, 03 Jul 2007 14:52:00 +0000

Anybody who has visited Great World City at Kim Seng Road in Singapore would have noticed its toilets. Painted in resplendent colours and themed to various countries around the world, they provide a nice respite (in more ways than one) to the otherwise drab and uninspiring experience of easing oneself. Its bathrooms are decked in […]

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