television commercial | Cooler Insights

A Really Cool Nike Commercial

Walter — Wed, 10 Jun 2009 13:53:00 +0000

Came across this really cool Nike commercial which was made in Australia. As somebody who loves to go for hour long runs of between 10 km to 12 km each, I can empathise with the agony faced by the guy in whether he can or cannot go on. While the title of the ad is […]

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Merging of Mainstream and Social Media?

Walter — Tue, 29 Jul 2008 23:59:00 +0000

I moderated and chaired two sessions on new media yesterday at the Civil Service College. Held as part of their Senior Executive Development Programme together with the National Institute of Public Administration (Malaysia), it featured public service attendees from both sides of the causeway. Joining me for the second session were Arun Mahizhnan of the […]

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Laughter the Best Advertising Medicine?

Walter — Fri, 16 May 2008 14:26:00 +0000

Is humour in advertising overrated? Or a fundamental element of attracting customers to your brand? Well, it depends on how they are applied. Anybody who has watched the following VISA commercials would agree that they are highly entertaining yet memorable. It helps that they have a sterling cast and a certain style which makes them […]

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VISA’s Celebrity Ads

Walter — Mon, 24 Sep 2007 10:51:00 +0000

Celebrity endorsement in advertising (and sometimes PR) is one of the oldest tricks in the book. Since time immemorial, companies have relied on the household recognition, reach and popularity of movie stars, singers, TV actors and sport heroes to gain mileage in the marketing game. Of all the celebrity commercials out there, the most memorable […]

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