Do all businesses need a media arm like Red Bull? (courtesy of Red Bull Media House)
Paid. Earned. Owned.
In the social age, these are the three forms of media that every business should take note of. Collectively, these social channels allow you to inform, educate, persuade, and transact with your customers. They also form the foundations upon which content marketing is built upon.
Shel Israel and Robert Scoble (courtesy of Thomas Hawk)
What are the greatest forces shaping our tech-enabled lives? Give up?
Well, why not ask social media “godfathers” Robert Scoble and Shel Israel? Authors of the legendary book Naked Conversations (aka the book which got me hooked on blogging), the two gentlemen got together with Mitch Joel on his podcast to talk about their recent book Age of Context.
By now, everybody agrees that the Internet is the biggest and most disruptive force in the 21st century. It switches our world order and democratises power like nothing before.
Every aspect of our lives – the information we consume, the governments we vote for, the way we work, the way we learn, and the way we enjoy – is influenced by the Web.
What is fabulous service? How do you define a “delightful experience”?
To many, an exceptional encounter is a heroic one, epitomised by a smiling human being who jumps through flaming hoops to provide memorable encounters.
Models in Ashley Isham’s Capsule Collection with Samsung’s Galaxy S4 LTEs
After months of waiting, Singapore finally witnessed the launch of Samsung’s GALAXY S4 With LTE. The much anticipated “super” smartphone ups the ante in its contest with the iPhone 5, boasting a larger screen size and battery housed in a light (130 g) and slim (7.9 mm) form factor.
With the world’s first full HD SUPER AMOLED display, the GALAXY S4 With LTE has an ultra sharp pixel density of 441 PPI. According to the Samsung, this gives it the best viewing experience for users. The smartphone also uses Corning’s new Gorilla Glass 3 which makes it durable for life’s adventures (and misadventures).