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What is the most important point in conceiving any strategic plan?
Is it being clear on your long-term strategic objectives (ie vision, mission and values)? Well, that’s certainly important as you must know where your destination is.
Tag: strategy
Marketing Mix 2.0
Ye olde Marketing Mix or 4 Ps, courtesy of marketingteacher.com
Anybody who has studied marketing 101 will be familiar with the marketing mix. Better known as the 4 Ps of marketing, they are Product, Price, Place (distribution) and Promotion. Newer pundits championing Services Marketing have added another 3 Ps which are Process, People and Physical Evidence.
There is even an 8th P called Positioning (made famous by marketing legends Jack Trout and Al Ries) which some have alluded to in marketing books and texts.