storytelling | Cooler Insights

User Story Mapping: The Secret to Great Products

Walter — Tue, 22 Feb 2022 01:16:51 +0000

Wish to design a better product or user experience? Consider mapping out your user story — here's how.

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15 Top Brand and Marketing Storytelling Examples

Walter — Tue, 11 Jan 2022 23:22:41 +0000

Wish to tap the power of brand storytelling to grow your business? Learn from 15 of the best examples of brand and marketing storytelling here.

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How to Craft a Winning Personal Brand Story

Walter — Wed, 06 Jan 2021 00:29:31 +0000

If your life is a story, how should you craft your personal narrative such that it ends happily ever after?

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The Top Storytelling Techniques from TED Talks

Walter — Tue, 29 Dec 2020 13:14:32 +0000

Improve your storytelling techniques and boost your content creation efforts with these tips from TED Talks.

The post The Top Storytelling Techniques from TED Talks first appeared on Cooler Insights.

Four Themes to Transform Your B2B Social Media Storytelling

Walter — Tue, 03 Nov 2020 23:22:36 +0000

Crafting business stories on social media can be a hit-or-miss affair. Adopt these four storytelling themes to improve your B2B storytelling techniques.

The post Four Themes to Transform Your B2B Social Media Storytelling first appeared on Cooler Insights.

Content Marketing Strategy: Storytelling vs Search (SEO)

Walter — Tue, 18 Aug 2020 04:04:57 +0000

Storytelling may be the new buzzword for content marketing strategy, but what about Search Engine Optimization (SEO)? Learn the difference between the two here.

The post Content Marketing Strategy: Storytelling vs Search (SEO) first appeared on Cooler Insights.

Social Media Storytelling: 7 Winning Formulas

Walter — Thu, 23 Aug 2018 13:53:50 +0000

In the world of social media marketing, great stories can transform your content from weak to "wow!" Learn 7 formulas to do so here.

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What Movie Trailers Can Teach You About Marketing Content

Walter — Tue, 27 Dec 2016 13:00:09 +0000

What do movie trailers and winning sales content have in common? Learn to craft content that sells like a blockbuster Hollywood movie here.

The post What Movie Trailers Can Teach You About Marketing Content first appeared on Cooler Insights.

Sharpen Your Brand Story With This Easy Formula

Walter — Tue, 11 Oct 2016 23:30:09 +0000

What can your business do to attract leads, generate prospects, and convert customers? Consider telling a story using the "And", "But", and "Therefore" or ABT structure of stories. More here.

The post Sharpen Your Brand Story With This Easy Formula first appeared on Cooler Insights.

How to tell winning brand stories on social media

Walter — Mon, 11 Apr 2016 14:24:46 +0000

How can you weave a compelling brand story on social media? Can your brand rise above the competition to connect more deeply with your audiences?

The post How to tell winning brand stories on social media first appeared on Cooler Insights.