steve rubel | Cooler Insights

Why Facebook Hasn’t Killed Face-to-Face

Walter — Sun, 29 Aug 2010 03:58:00 +0000

Social technologies and networks have driven demand for meet-ups like Social Media Breakfast One of the greatest misunderstandings about the rise of social media platforms is that it will replace the need for being physically present at places and events. After all, it is far cheaper contacting somebody via Twitter, Internet Messaging, Facebook or Skype […]

The post Why Facebook Hasn’t Killed Face-to-Face first appeared on Cooler Insights.

We Should All Be Curators

Walter — Sun, 28 Mar 2010 23:46:00 +0000

The art of curating and storytelling drew 8.5 million visitors to the Louvre in 2009 – many just to catch the Mona Lisa here! One of the insights which I have gleaned in the hectic past few days from Steve Rubel and his thoughts on digital curation was this: We should all be curators. Every […]

The post We Should All Be Curators first appeared on Cooler Insights.

Marketing in the Age of Streams by Steve Rubel

Walter — Sat, 27 Mar 2010 01:12:00 +0000

Steve Rubel (courtesy of laughingsquid) Just in case you don’t know, uber digital strategist Steve Rubel from Edelman was in Singapore (he just flew off this morning at 5.45 am) in the past few days. I had the rare privilege of meeting him personally at the kind invitation of Edelman and also to hear him […]

The post Marketing in the Age of Streams by Steve Rubel first appeared on Cooler Insights.

Branding Your Blog – A Necessary Evil

Walter — Fri, 07 Nov 2008 11:34:00 +0000

Courtesy of Be Playful Came across this great post from Write To Done through a link from Steve Rubel about how one should brand it like Barack in order to achieve social media stardom. Or at least to create, nurture and grow your own online reputation and profile in a respectable, sustainable manner. The long […]

The post Branding Your Blog – A Necessary Evil first appeared on Cooler Insights.

How to Brand and Market Yourself

Walter — Wed, 25 Jul 2007 00:15:00 +0000

Richard Branson’s personal brand is synonymous with that of Virgin. Was reading Steve Rubel’s post about The Golden Age of Individualism which pointed to this decade old gem by management guru Tom Peters. In Tom’s article on the “Brand Called You”, he wrote about the need to establish oneself as an authority on the matters […]

The post How to Brand and Market Yourself first appeared on Cooler Insights.

Are We Chasing Bright Shiny Objects?

Walter — Sat, 21 Jul 2007 00:54:00 +0000

Read this brilliant post by Steve Rubel of Micro Persuasion fame. The main thrust of his post is that it still all boils down to understanding good old human behaviour as opposed to simply chasing the latest, greatest and coolest out there in the planet. Quoting from him: “…Every day it seems there’s a hot […]

The post Are We Chasing Bright Shiny Objects? first appeared on Cooler Insights.