https://stg.coolerinsights.com Content Marketing and Social Media Agency in Singapore Mon, 07 Oct 2019 14:06:47 +0000 en-GB hourly 1 https://wordpress.org/?v=6.2.6 https://stg.coolerinsights.com/wp-content/uploads/2015/09/cropped-Cooler-Insights-Square-Logo-32x32.jpg https://stg.coolerinsights.com 32 32 https://stg.coolerinsights.com/2015/02/how-to-launch-your-product-with-content-book-review/ https://stg.coolerinsights.com/2015/02/how-to-launch-your-product-with-content-book-review/#respond Fri, 27 Feb 2015 01:13:50 +0000 http://coolerinsights.com/?p=634 How do you use content, email marketing and storytelling to launch a new product or business? The answer lies in the Product Launch Formula (PLF) created by Jeff Walker.

The post How to Launch a Product through Content [Book Review] first appeared on Cooler Insights.]]> https://stg.coolerinsights.com/2015/02/how-to-launch-your-product-with-content-book-review/feed/ 0 https://stg.coolerinsights.com/2013/07/the-most-successful-small-business-in-the-world-book-review/ https://stg.coolerinsights.com/2013/07/the-most-successful-small-business-in-the-world-book-review/#comments Wed, 31 Jul 2013 13:41:00 +0000 http://coolerinsights.com/uncategorized/2013/07/the-most-successful-small-business-in-the-world-book-review/ “What we have done for ourselves alone die with us; what we have done for others and the world remains and is immortal” – Albert Pike Entrepreneurship is one of the most challenging ways to make a living. Done right, however, it can be the most rewarding, allowing one to fulfill one’s dream, vision, purpose, […]

The post The Most Successful Small Business in the World: Book Review first appeared on Cooler Insights.]]> https://stg.coolerinsights.com/2013/07/the-most-successful-small-business-in-the-world-book-review/feed/ 7 https://stg.coolerinsights.com/2013/04/wtf-the-story-of-two-fry-guys/ https://stg.coolerinsights.com/2013/04/wtf-the-story-of-two-fry-guys/#respond Tue, 09 Apr 2013 14:34:00 +0000 http://coolerinsights.com/uncategorized/2013/04/wtf-the-story-of-two-fry-guys/ 27 year old Melvin Ong (above) has a vision. And that is to be the king of fries in Singapore. Together with his partner Steve Tan (also 27), Melvin owns and operates What The Fries! – a snack food outlet located at the basement of J Cube Mall. With the cheeky acronym WTF, the stall […]

The post WTF! The Story of Two Fry Guys first appeared on Cooler Insights.]]> https://stg.coolerinsights.com/2013/04/wtf-the-story-of-two-fry-guys/feed/ 0 https://stg.coolerinsights.com/2013/03/the-e-myth-revisited-book-review/ https://stg.coolerinsights.com/2013/03/the-e-myth-revisited-book-review/#respond Tue, 05 Mar 2013 02:12:00 +0000 http://coolerinsights.com/uncategorized/2013/03/the-e-myth-revisited-book-review/ Are you working on your business rather than in it? Learn a winning 7-step process to grow your business from Michael Gerber - the foremost small business guru.

The post The E-Myth Revisited – Book Review first appeared on Cooler Insights.]]> https://stg.coolerinsights.com/2013/03/the-e-myth-revisited-book-review/feed/ 0 https://stg.coolerinsights.com/2013/02/explore-singapore-on-two-wheels-with-druthers/ https://stg.coolerinsights.com/2013/02/explore-singapore-on-two-wheels-with-druthers/#respond Fri, 22 Feb 2013 22:31:00 +0000 http://coolerinsights.com/uncategorized/2013/02/explore-singapore-on-two-wheels-with-druthers/ Courtesy of Druthers Bicycle Rental Cycling is fast becoming a popular way to tour a city. I remembered how enjoyable it was cycling around Whistler back when my family visited Canada. There is something magical about the sensation of wind rushing through your body and blood coursing through your muscles as you soak in the […]

The post Explore Singapore on Two Wheels with Druthers first appeared on Cooler Insights.]]> https://stg.coolerinsights.com/2013/02/explore-singapore-on-two-wheels-with-druthers/feed/ 0 https://stg.coolerinsights.com/2013/01/the-3-cs-of-convergence-marketing/ https://stg.coolerinsights.com/2013/01/the-3-cs-of-convergence-marketing/#respond Mon, 28 Jan 2013 00:27:00 +0000 http://coolerinsights.com/uncategorized/2013/01/the-3-cs-of-convergence-marketing/ Where can you find the sweet spot of marketing? I believe it lies at the intersection of your customers, channels, and competitors. Read on to learn more here.

The post The 3 Cs of Convergence Marketing first appeared on Cooler Insights.]]> https://stg.coolerinsights.com/2013/01/the-3-cs-of-convergence-marketing/feed/ 0 https://stg.coolerinsights.com/2012/01/poke-the-box-seth-godin-a-book-review/ https://stg.coolerinsights.com/2012/01/poke-the-box-seth-godin-a-book-review/#respond Thu, 26 Jan 2012 16:12:00 +0000 http://coolerinsights.com/uncategorized/2012/01/poke-the-box-seth-godin-a-book-review/ “When was the last time you did something for the first time?” With a secondary title like that, you can bet that Poke the Box – Seth Godin’s first title under The Domino Project – is going to be all provocative and punchy. And boy, the renowned marketing cum motivational blogger sure doesn’t disappoint in […]

The post Poke The Box (Seth Godin): A Book Review first appeared on Cooler Insights.]]> https://stg.coolerinsights.com/2012/01/poke-the-box-seth-godin-a-book-review/feed/ 0 https://stg.coolerinsights.com/2011/11/hallmarks-of-successful-entrepreneurs-a-local-perspective/ https://stg.coolerinsights.com/2011/11/hallmarks-of-successful-entrepreneurs-a-local-perspective/#respond Tue, 08 Nov 2011 13:06:00 +0000 http://coolerinsights.com/uncategorized/2011/11/hallmarks-of-successful-entrepreneurs-a-local-perspective/ What are the characteristics of successful entrepreneurs in any business? Here are 7 defining traits that I've observed.

The post Hallmarks of Successful Entrepreneurs (A Local Perspective) first appeared on Cooler Insights.]]> https://stg.coolerinsights.com/2011/11/hallmarks-of-successful-entrepreneurs-a-local-perspective/feed/ 0 https://stg.coolerinsights.com/2011/10/have-a-beery-good-time-with-fine-brews-in-chinatown/ https://stg.coolerinsights.com/2011/10/have-a-beery-good-time-with-fine-brews-in-chinatown/#comments Sun, 23 Oct 2011 03:24:00 +0000 http://coolerinsights.com/uncategorized/2011/10/have-a-beery-good-time-with-fine-brews-in-chinatown/ Fancy a Hobgoblin, Kopparberg pear cider, or Pauvel Kwak with chicken rice or fish ball noodles? How about a lychee flavoured Taiwanese “Xiao Mei Mei” beer to wash down a steaming plate of fish head? Now you can with The Good Beer Company, Singapore’s first (and only) specialty and craft beer stall in a hawker […]

The post Have a “Beery” Good Time with Fine Brews in Chinatown first appeared on Cooler Insights.]]> https://stg.coolerinsights.com/2011/10/have-a-beery-good-time-with-fine-brews-in-chinatown/feed/ 1 https://stg.coolerinsights.com/2011/08/the-ultimate-start-up-entrepreneur/ https://stg.coolerinsights.com/2011/08/the-ultimate-start-up-entrepreneur/#comments Wed, 17 Aug 2011 23:29:00 +0000 http://coolerinsights.com/uncategorized/2011/08/the-ultimate-start-up-entrepreneur/ After months of hard canvassing and pitching in a two stage competition, the winner of the Martell V.S.O.P. The Ultimate Start-up Space competition was announced last night. Mr Jeremy Nguee of the business idea “Preparazzi”, was selected by a panel of judges out of 10 finalists. Preparazzi is a food preparation service that helps one […]

The post The Ultimate Start Up Entrepreneur first appeared on Cooler Insights.]]> https://stg.coolerinsights.com/2011/08/the-ultimate-start-up-entrepreneur/feed/ 1