How do you use content marketing and storytelling to launch a new product or business?
The strategy, according to Internet marketer Jeff Walker’s latest book Launch, lies in creating the right sequences, telling the right stories through content marketing, and incorporating the right mental triggers.
“What we have done for ourselves alone die with us; what we have done for others and the world remains and is immortal” – Albert Pike
Entrepreneurship is one of the most challenging ways to make a living. Done right, however, it can be the most rewarding, allowing one to fulfill one’s dream, vision, purpose, and mission.
27 year old Melvin Ong (above) has a vision. And that is to be the king of fries in Singapore.
Together with his partner Steve Tan (also 27), Melvin owns and operates What The Fries! – a snack food outlet located at the basement of J Cube Mall. With the cheeky acronym WTF, the stall has been in operation slightly over a year (it opened on 2 Apr 2012). It serves savoury snacks like Golden Nuggets, Mexicali Wings, Roasted Drumlets, Sunny Hunny Wings, and lots of fries.
Are you a struggling entrepreneur trying to juggle it all, but find it a tremendous challenge?
Well, perhaps it’s time for you to stop, take a step back, critically evaluate where your business is going, and read The E-Myth Revisited.
Courtesy of Druthers Bicycle Rental
Cycling is fast becoming a popular way to tour a city.
I remembered how enjoyable it was cycling around Whistler back when my family visited Canada. There is something magical about the sensation of wind rushing through your body and blood coursing through your muscles as you soak in the sights, sounds and scents of your surroundings. Moreover, you can choose to stop anytime to take photo if you so fancy.
What is the true essence of marketing?
I believe that it can be distilled into three basic questions:
“When was the last time you did something for the first time?”
With a secondary title like that, you can bet that Poke the Box – Seth Godin’s first title under The Domino Project – is going to be all provocative and punchy. And boy, the renowned marketing cum motivational blogger sure doesn’t disappoint in that department.
Are there qualities common to entrepreneurs like Steve Jobs? (Courtesy of Digital Trends)
As the world continues to moan over the demise of Apple head honcho Steve Jobs, numerous articles have been written about his entrepreneurial legacy.
These cover the length and breadth of his astounding career as one of the century’s greatest CEOs.
Fancy a Hobgoblin, Kopparberg pear cider, or Pauvel Kwak with chicken rice or fish ball noodles? How about a lychee flavoured Taiwanese “Xiao Mei Mei” beer to wash down a steaming plate of fish head?
Now you can with The Good Beer Company, Singapore’s first (and only) specialty and craft beer stall in a hawker centre. Opened by Daniel Goh of Young Upstarts fame, its a realisation of a long-time dream come true.
After months of hard canvassing and pitching in a two stage competition, the winner of the Martell V.S.O.P. The Ultimate Start-up Space competition was announced last night. Mr Jeremy Nguee of the business idea “Preparazzi”, was selected by a panel of judges out of 10 finalists.
