social psychology | Cooler Insights

Why Pre-Suasion Matters and How It Works in Marketing

Walter — Tue, 27 Apr 2021 00:06:10 +0000

Master the art and science of persuasion and social influence with these key ideas of Pre-suasion by Robert Cialdini.

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COVID-19 and Social Psychology (Or Why We Behave Irrationally)

Walter — Tue, 10 Mar 2020 04:44:47 +0000

COVID-19 has triggered both desirable and undesirable behaviours, thanks to these 18 social and psychological effects.

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Six Strategies of Quiet Influencers

Walter — Mon, 04 Apr 2016 13:30:36 +0000

Can introverts be social influencers? Yes we can! Find out what strategies quiet influencers can take to build their credibility in a noisy, extrovert dominated world.

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How being vulnerable can transform our lives

Walter — Tue, 06 Oct 2015 03:04:23 +0000

What do courage and joy have in common? How do we live fuller and more whole-hearted lives? Learn the power of vulnerability from Dr Brené Brown.

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Why Prison and Locker Rooms are Pink

Walter — Wed, 19 Mar 2014 06:43:00 +0000

Wonder why you feel more Chinese in Chinatown, or support certain causes over others? Discover hidden truths in behavioural economics and social psychology here.

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The Social Commerce Handbook: Book Review

Walter — Wed, 14 Aug 2013 05:21:00 +0000

Can you make money on social media? That is probably the most asked (and least answered) question in the digital age. While everybody (and their dog) are on Facebook, Twitter, YouTube, LinkedIn and Pinterest, few businesses are able to tap onto this huge reservoir of commercial potential. Until now, perhaps? Backed by fascinating case studies […]

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The Push of Psychological Sways

Walter — Tue, 19 Oct 2010 23:48:00 +0000

Written in a style reminiscent of Malcolm Gladwell, “Sway – The Irresistible Pull of Irrational Behaviour” by Ori and Rom Brafman explores how seemingly irrelevant psychological influences impact human decisions. Peppered with anecdotes and experiments from social psychology, behavioural economics and organisational behaviour, Sway tells us why much of our decision making is more often […]

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