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Do you know that what happens BEFORE your marketing message is received influences your success? Or that WHO your audiences are is less important than WHERE their attention was just prior to receiving your offer?
Fans of marketing psychology—you’re in for a treat today!
COVID-19 a.k.a the novel coronavirus has exerted a huge toll on the world.
As of this writing, there are a total of 109,970 cases worldwide, with 3,827 deaths reported. Fortunately, over 62,000 have recovered from the flu-like disease.
Is it possible for an introvert to be a social influencer? Most definitely!
Contrary to popular belief, you don’t have to be a gregarious extrovert to be a social influencer. With the rise of digital and social media, the rules of influence have shifted in favour of introverts
Courtesy of TED Talks
What do courage and joy have in common? How do we live fuller and more wholehearted lives by daring greatly?
The answers to these questions and more were answered in Daring Greatly by storytelling researcher and psychologist Dr Brené Brown. Exploring the width and depth of how we live, love and engage with one another, Daring Greatly challenges us to defy the prevailing social climate of scarcity in order to live and love more wholeheartedly.
Pink prisons aren’t just fashionable – they work! (source: The Cairns Post)
Have you wondered why seeing red makes you mad? Or why Apple products are so popular with creative types?
Thanks to a fascinating podcast on Social Triggers Insider, I discovered the answers from social psychologist Adam Alter, author of Drunk Tank Pink: And Other Unexpected Forces That Shape How We Think, Feel, and Behave.
Can you make money on social media? That is probably the most asked (and least answered) question in the digital age.
While everybody (and their dog) are on Facebook, Twitter, YouTube, LinkedIn and Pinterest, few businesses are able to tap onto this huge reservoir of commercial potential.
Written in a style reminiscent of Malcolm Gladwell, “Sway – The Irresistible Pull of Irrational Behaviour” by Ori and Rom Brafman explores how seemingly irrelevant psychological influences impact human decisions. Peppered with anecdotes and experiments from social psychology, behavioural economics and organisational behaviour, Sway tells us why much of our decision making is more often subjective than objective.
Citing fascinating examples from the Israeli Army, US’s Supreme Court, Who Wants To Be a Millionaire, and the anthropological fraud known as the “Piltdown Man“, the Brafman brothers’ weave a compelling narrative in the slim volume. Backed by scientific research, the case studies help to illustrate various psychological phenomena throughout the book. They include: