We’re battling against serious content clutter (source of image)
Every day, companies generate tonnes of content on social media channels like blogs, forums, Facebook, Twitter, Google+, LinkedIn, Instagram, Pinterest, YouTube and more.
Ranging from text, photos, videos, podcasts, to games and apps, the sea of social media content is scary. In fact, we marketers are constantly battling for attention in an endless content battlefield.
Contrary to popular belief, social media marketing isn’t rocket science. Neither is it just a walk in the park.
After spending a decade dabbling in social media marketing – from blogs to Facebook, LinkedIn, Twitter, YouTube, Instagram and Pinterest – I developed a systematic step-by-step process which you can use for your social media marketing efforts.
Courtesy of Listening books blog
When was the last time you read, heard or viewed a compelling brand story?
Every single day, we are inundated with hundreds and thousands of itsy bitsy stories. Served in bite-sizes, these seemingly endless anecdotes reach us through our ubiquitous digital devices.
OK, you are a complete newbie to digital marketing. And your customers are businesses not consumers.
How can a B2B company like yours make use of digital marketing? After all, B2B marketing is very much a face-to-face deal involving a generous meal and a hand shake right?
Do you recognise these social media influencers? (Courtesy of Economic Times India)
How do bloggers, YouTubers, Instagrammers and other social influencers use content to market themselves? Are there any useful lessons which we can learn?
Avid producers of social media content, influencers often deploy their skills in writing, photography, videography and design to grow an audience. Honing their talents over time, they know how to push the right content buttons to grow their fan base.
Gary Vaynerchuk once famously said that “If Content is King, then Context is God.”
Indeed in the world of content and social media marketing, context matters a whole lot. The best content in the world would fail miserably if it is crafted and disseminated without any consideration of the context surrounding it.
Do you wish to better market yourself on LinkedIn? Wondering how effective LinkedIn marketing can be to build your professional brand or your business?
Celebrating its 12th 19th year, LinkedIn is the most important professional network for individuals and businesses. Unfortunately, many still treat LinkedIn as an electronic rolodex.
Have you started “going native” in your marketing strategy? If you haven’t, its high time you do.
Traditionally known as advertorials or sponsored content, native advertising is a form of online advertising where the content matches the form and function of the channel in which it appears. These ads can either by created by the advertising company, an agency, or the media owner.
Sign up for my social media marketing course here (image from Equinet Academy)
Do you know that 75% of Singaporeans are on social media each day? Or that we spend almost 7 hours a day online?
Social media isn’t new by any stretch of the imagination. Almost everybody is on Facebook, Twitter, LinkedIn, Instagram, YouTube, Google Plus, or Snapchat these days.
Image courtesy of Teka Articles
Clueless how you can get your ideas to spread on social media? Well, why don’t you ask your teenage son or daughter?
That age-old saying about teenagers being digital natives are true. They eat, live and breathe digital.
Also known as Generation C (for Connected), they have an intuitive feel for all things social, digital and mobile.
