Tag: social media

The Exciting World of Social Media

June 21, 2007 Blog 5 comments

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Podtech.net’s Jeremiah Owyang with The Digital Movement’s founder Steve Ng

At the recent iX-TDM New Media Forum, I had the privilege of meeting and hearing from Jeremiah Owyang. The director of corporate media strategy at Podtech.net, Jeremiah is a social media consultant to big guns like HP, Cisco and Hitachi. In his session, he spoke about trends and developments in the social media space.

Jeremiah started by explaining fundamental concepts. Companies need to shift their strategies and mindsets to look at harnessing all employees – not just corporate communicators (like yours truly… ha) – to be advocates.


Technopreneurial Tales

March 31, 2007 Blog 2 comments

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Inspirational IT-preneurs sharing war stories

The final session at Nexus 2007 saw three eminent entrepreneurs in the technology field sharing their tales of passion, zeal and fervour in changing the world.

The three occupied very different tech niches. Farzad Naimi’s Litescape looked at integrating business applications, voice and data, allowing greater real-time collaboration on any device. Roberto Mariani’s XiD Technologies, on the other hand, was largely involved in face recognition and other biometric systems. And of course, crowd favourite Cory Ondrejka was one of the guys responsible for the hugely successful Second Life, a virtual world largely owned by its users.


We, the Citizen Journalists of Singapore

March 30, 2007 Blog 4 comments

Crowdsourcing the Media

Recently tackled as part of Nexus 2007, “Crowdsourcing the Media” looked at how citizen journalism was changing the dynamics of the media landscape. It saw social media provocateur Kevin Lim moderating a session with online media luminaries Kathy Teo of CNET Networks, Jennifer Lewis of SPH‘s STOMP, and James Seng, Editor extraordinaire of tomorrow.sg (Left to right above).

Discussions centred around citizen journalism and its various forms (youtube, wikipedia etc) and included fascinating insights into how CNET and STOMP operated. As Jennifer puts it, there tend to be more “loser-generated” rather than “user-generated” content, and she does get her fair share of junk being MMS-ed and SMS-ed to her via 75557.


New School of PR

February 6, 2007 Public Relations 5 comments


Courtesy of Hugh MaCleod’s gapingvoid blog

I am currently attending a conference on Strategic Media Relations organised by Pacific Conferences. Its a good refresher on public relations and also an opportunity to broaden my horizons and network.

As usual, it covered the blogosphere’s growing influence (57 million blogs and counting), use of RSS, wikis, podcasts, photo/video communities, and so on.


Why You Should Play Nice in the Blogosphere

February 4, 2007 Blog 7 comments

Pigs don’t have it this good at the US’s National Pork Board
Came across this interesting post by Nathan Gilliatt on how a national pork body tried to sue the pants off a breastfeeding advocate, to disastrous results.

“For a while, it seemed that every conversation about companies interacting with bloggers fell back on the same few anecdotes. It was as if our economy were based on Dell and Kryptonite. For better or worse, that’s changed now. We’re seeing more examples of bloggers calling out companies, and all too often, the companies don’t understand the culture. Today it’s the National Pork Board.

Jennifer Laycock is a work-at-home mom and founder of The Lactivist, “a site that aims to promote breastfeeding through humor.” One of her activities is selling shirts with funny slogans at CafePress, and one of her designs—The Other White Milk—was too close to The Other White Meat® for the eat-more-pig crowd.