Tag: social media

Mainstream Media Still Rules Online

May 20, 2009 • Blog • no comments
Still the most influential website based on links
Just had a quick glance at the Technorati Attention Index from Technorati’s blog.  This is a list of the 50 top sites with the highest number of blogs linking to them in the past 30 days.  

Other than YouTube, which has continued to surge ahead largely due to the immense interest in its ever growing pool of user-generated videos, it is interesting to note that mainstream media related websites are still the most influential in the list.  While American websites have dominated the list, several British content providers like the Guardian, Telegraph and BBC News have received attention.  Many of the media firms are also concentrated on a few cities (or megacities) in the United States like New York, Los Angeles, San Francisco, Boston, Washington DC, and Houston.
This shows several things about social media influence:
1) The lure of sight, sound and motion (sisomo according to Kevin Roberts) is still influential, whether online or offline.

2) Mainstream media players still wield incredible influence on social media debates and discussions.

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Social Media Intelligence Redefined

December 3, 2008 • Blog • 7 comments

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Brandtology – The World’s First 24×7 Managed Services Provider

As social media platforms and applications gain mainstream prominence, organisations should pay increasing attention to what people are saying about them online. We have seen in recent weeks how social media can either result in a lot of good or a lot of harm. Being oblivious to what your stakeholders think is probably the last thing to do, especially in these times when every customer relationship counts.

This is where social media monitoring, intelligence and participation comes in.

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Branding Your Blog – A Necessary Evil

November 7, 2008 • Blog • 2 comments


Courtesy of Be Playful

Came across this great post from Write To Done through a link from Steve Rubel about how one should brand it like Barack in order to achieve social media stardom. Or at least to create, nurture and grow your own online reputation and profile in a respectable, sustainable manner.

The long and short of it is that you can’t escape from the evils of Branding or Advertising 101. Your blog is your brand. How you treat and manage it will determine how others view you. 24 by 7.

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Social Media Strategy in 6 Cs

October 21, 2008 • Social Influence • 2 comments

As the chief perpetuator of Yesterday.sg – Singapore’s first heritage and museum blog – I have been invited numerous times to share what we did. How do we keep going at it despite the odds? After all, history and new media isn’t exactly easy bedfellows.

Well, here are some of the lessons which we have learnt about running an interest-based blog, which you can consider when starting your own corporate blog. In the spirit of marketers worldwide, I have distilled them into 5 Cs.

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Can You Make Money from Online Content?

October 17, 2008 • Blog • 8 comments

Would you pay for a half hour comedy on Youtube? Or a nice fancy photograph gleaned from Flickr? How about donating perhaps a couple of bucks to Wikipedia for using information there?

If you are like most people, the answer would be “no”.

In fact, I just heard that Google is still trying to profit from its multi-billion dollar acquisition of Youtube, which is bleeding precious cash flow at the rate of about a million a month.

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Celebrities Galore @ Omy Blog Awards

September 6, 2008 • Blog • 12 comments

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It was a starry starry night, with blogging stars and celebrity bloggers alike thronging the Asian Civilisations Museum (ACM) last night. ACM was all abuzz when the Omy Blog Awards was held at its River Room. Bloggers and social media users from all walks of life – students, young adults, mothers and fathers – gathered to participate in the event. It was a pretty interesting experience for me to combine work and play.

During the course of the evening, I had the privilege to meet both old and new friends from the blogging communities. They include Chun See, Marina, Claudia, DK, Chillycraps, Eastcoastlife, ieatishootipost, Sparklette, Samantha Chan, Angela Jean, Alice Cheong, Sabrina, and Miss loi amongst others. Special thanks to the team at Mypaper/Wo bao and Omy, Editor Chim Kang and Alvin, for having this event at our museum. Many thanks too to my hardworking team at NHB – Wei Chong, David, Kimberly and Kenny – for making this possible.

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Wanted: Social Media Responses to the AIMS Report

August 30, 2008 • Blog • 2 comments


Courtesy of AIMS

Yesterday evening, a good friend and journalist at Zaobao called me to ask for my views on the freshly minted recommendations by AIMS. I gave her some inputs from NHB’s perspective. How we are actively embracing social media and reaching bloggers – not only on our own turf (Yesterday.sg) but through outreach programmes working with various online communities.

Some of you may already know that we have changed a position from e-Marketing to Social Media Marketing. I am also encouraging my team members to participate in various communities by attending their gatherings and meetings. You may wish to read more about NHB’s approach and views in the article at Zaobao (in Mandarin).

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Creating a Sustainable Social Media Enterprise

August 27, 2008 • Blog • 3 comments


Can you compete against what’s there in the social media universe? (courtesy of fredcavazza)

As social media gains in popularity and starts attaining mainstream status, more and more “netrepreneurs” have hopped onto the “blogwagon”. Peddling new and exciting platforms, tools, widgets, and channels, they are relentless in pushing them out. The sad thing is that many of them often do not have a clue about the basics of how markets work.

Here are some of my thoughts (admittedly recycled from an email I wrote many moons ago) on what one should consider before starting anything 2.0-ish in nature.

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Merging of Mainstream and Social Media?

July 29, 2008 • Blog • 8 comments

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I moderated and chaired two sessions on new media yesterday at the Civil Service College. Held as part of their Senior Executive Development Programme together with the National Institute of Public Administration (Malaysia), it featured public service attendees from both sides of the causeway. Joining me for the second session were Arun Mahizhnan of the Institute of Policy Studies and Chua Mui Hoong of the Straits Times.

Several interesting points were raised during the discussion, and they include the following:

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