The world of business is like a cocktail party. At least according to Dave Kerpen.
To be a huge hit at a party – or a market – one needs to be a good listener, tell great stories, and be responsive, authentic, passionate, and full of surprises. These traits, amongst others, are also necessary for a business to be likeable.
Can you guess what my name is? (courtesy of Film Quest)
Secrets. Mysteries. Codes. Puzzles. Riddles.
These are the stuff of books, movies, television programmes and radio shows. They tease us, allure us, and tempt us, drawing us deep into an enshrouded shrine of enchantment where magic potions and incantations are formulated.
Have you wondered what works (and doesn’t) in Facebook?
Or how you can undo an ill conceived tweet let loose in a fit of anger?
Business vector designed by Freepik
Have you thought about the amount of time you should spend creating original content? What about filtering and sharing what others publish?
Triggered by a post from David Meerman Scott, I thought about my own experience as a content and social media marketer.
Do social media gurus exist? (courtesy of Brian Copeland)
I’m caught in a digital dilemma.
On the one hand, I know that I should find ways to raise my social media score (courtesy of Klout.com). There are lots that I can do to “game the system”.
Jay Baer (courtesy of about.me)
In a cluttered world littered with a gazillion advertising messages, there is only one way to truly stand out from the crowd.
And that, according to renowned social media marketing consultant Jay Baer, is to focus on helping your customers rather than selling to them.
Are you working in a social media savvy organisation? Which social networks do you use in your daily working lives?
With social media becoming omnipresent in everybody’s lives, it is timely for companies to consider how they can transform themselves into “social organisations”.
Changi Airport’s successful efforts in newsjacking following Joseph Schooling’s Olympic Win (courtesy of Changi Airport Facebook Page)
Joseph Schooling’s historic win in the Rio 2016 Olympics kicked off a wave of media publicity.
It also resulted in multiple brands riding on the brand-wagon, with some brands doing better than others.
Have you wondered how you can work with a social media marketing agency? Well, help is here—from somebody who has been on both the client and the agency side of digital marketing.
By now, we’ve all heard by now about the importance of having a social media marketing strategy to complement one’s marketing communications plan.
Source: Edelman Insights
Thanks to a blog post from Jackie Huba of Church of the Customer, I came to learn about Edelman Insights Presentation titled “Key Employee Engagement Findings from Edelman’s 2012 Trust Barometer”. From the survey results (graphic above), several facts seemed to pop out:
1) People are increasingly losing their trust in the heads of organisations like CEOs. This has dropped by a whopping 12% in 2012 compared to 2011.