Tag: social media strategy

Online shopping is becoming the de facto mode of buying and selling—worldwide retail eCommerce sales is projected to reach US$4.9 trillion in 2021.

Accelerated by global pandemics like Covid-19, many here in Singapore have switched to buying online. This resulted in the exploding growth of eCommerce stalwarts like Amazon, Alibaba, Ten Cent, JD.com, and qoo10, as well as platforms and payment apps like Google, PayPal, Salesforce, Rakuten, and more.

Top Instagram Marketing Strategies for 2021

May 4, 2021 • Social Influence • 2 comments

Wish to improve your Instagram Marketing results? Keen to build a strong and profitable brand on Instagram?

In this article, you will learn a couple of social media marketing techniques that will help you to enhance your Instagram accounts. These techniques can be applied in both corporate and product brand accounts, as well as personal Instagram brands.

10 Social Media Marketing Lessons from GE2020 in Singapore

July 12, 2020 • Social Influence • no comments

Congratulations to the People’s Action Party (PAP) and Worker’s Party (WP)!

Both political parties emerged winners in the recent General Elections in Singapore, held amidst the ongoing Covid-19 crisis and labelled as the pandemic elections.

How to Build Your Social Media Marketing Strategy for 2020

April 15, 2020 • Social Influence • 1 comment

As a modern business, you need a strong social media presence to be successful. While this is a known fact, many businesses struggle with the ideal.

Small businesses think that social media strategies are a big business concern, or that they lack the resources to put something in place.

Why Social Media Marketing Fails (And How You Can Fix It)

January 15, 2020 • Social Influence • 1 comment

Is Social Media Marketing not yielding the results which you want? Well, you aren’t alone.

With the increasing cost of advertising on Facebook (70 percent increase in 2018 with 17 percent drop in impressions), and growing consumer distrust of social networks, the social media game will get tougher for brands in 2019.

How to Craft a Solid Social Media Marketing Strategy

June 3, 2019 • Social Influence • 2 comments

Social media is certainly the place to be. Especially if you’re a marketer trying to reach your customers.

From Facebook, Instagram, Twitter, and LinkedIn to YouTube, Pinterest and other social channels, billions of folks around the globe are on a social network every single second.

Social Media Marketing Strategy – Applying De Bono’s Six Thinking Hats

September 27, 2018 • Social Influence • 1 comment

Original image from Freepik

Wish to achieve better outcomes in social media marketing? Why not consider Edward de Bono’s Six Thinking Hats?

A cornerstone leadership and management strategy employed in organisations around the world, it fits beautifully into what we’re doing online.

7 Important Jobs Every Social Media Manager Must Do

September 12, 2018 • Social Influence • 3 comments

Social media managers are the lynch pins of your social media marketing efforts.

Traditionally subsumed under departments like Marketing, PR, or Customer Service, digital business functions like social media management are now carrying their own weight.

7 Social Media Marketing Trends to Follow in 2018

March 8, 2018 • Social Influence • 2 comments

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2017 is probably best remembered as the year social media became mass broadcast media.

By introducing a slew of different functionalities and technologies, online juggernauts like Facebook have empowered users to further boost their social media game.

9 Tricks Dogs Can Teach Us On Social Media Marketing

February 12, 2018 • Social Influence • no comments

I’m a dog. Or more precisely, I was born in the Year of the Dog.

Being a Chinese, I’m excited about the upcoming Chinese New Year (CNY) holidays where we celebrate the arrival of the Dog Year (15 February 2018). I felt that it may also be instructive to sniff around the qualities of a dog, and what made them such runaway successes in the animal kingdom.

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