Influencers have great expertise in their niches, huge online followings, and an unparalleled sway over their audiences.
All of this makes it easier for brands to build awareness about their products and services, reach and engage new audiences, and drive more conversions and sales.
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Content Marketing is the breakthrough digital marketing strategy of the 2010s. And it’s importance will only grow in the 2020s.
Sadly, many companies get it wrong. Which results in their content marketing campaigns failing to deliver positive outcomes.
As a modern business, you need a strong social media presence to be successful. While this is a known fact, many businesses struggle with the ideal.
Small businesses think that social media strategies are a big business concern, or that they lack the resources to put something in place.
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COVID-19 (aka the novel Coronavirus) has forced governments around the world to impose travel restrictions and movement lock down orders. This has resulted in huge financial losses for consumer businesses, particularly those in the travel, retail, lifestyle and F&B sectors.
Professionals in the entertainment and events spaces have also seen a significant drop in their incomes, as shows are cancelled or postponed.
What are the ingredients to an award-winning series of ? social media posts?
How do you make every one of your Facebook updates, Instagram photo, Tweet, LinkedIn post, or YouTube video work harder?
Do you belong to a sales-focused profession? Frustrated by your inability to attract leads on social media platforms like Facebook, LinkedIn, Instagram and Twitter?
If so, this article is for you.
Wonder how social media influencers build their brands on Facebook, Instagram, LinkedIn, Twitter or YouTube?
The answer may surprise you. (Hint: it isn’t about taking drunk selfies in your underwear.)
Are you frustrated by your efforts in Influencer Marketing? Wish to work more effectively with influencers in your social media marketing efforts?
In this article, I will highlight some of the common mistakes brands make in working with influencers, and propose a systematic way of working with them.
Is Social Media Marketing not yielding the results which you want? Well, you aren’t alone.
With the increasing cost of advertising on Facebook (70 percent increase in 2018 with 17 percent drop in impressions), and growing consumer distrust of social networks, the social media game will get tougher for brands in 2019.
What should you do when a public relations (PR) crisis starts to brew? Or more importantly, what should you avoid doing when an emergency, scandal or disaster strikes your company?
Wonder no more because the good folks from News Exposure have come up with an infographic detailing what the top tips for managing a PR crisis should be.