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Tag: social media marketing
32 Content Tactics To Boost Your Social Media Engagement
Size does not matter to social media marketers anymore. Well, at least not as much as it used to.
With social media platforms like Facebook, Twitter, Instagram and LinkedIn tweaking their algorithms to show users highly relevant content, there are two ways to ensure success on social media:
7 Social Media Marketing Trends to Follow in 2018
2017 is probably best remembered as the year social media became mass broadcast media.
By introducing a slew of different functionalities and technologies, online juggernauts like Facebook have empowered users to further boost their social media game.
Best Social Media Marketing Techniques for B2B Businesses
Wondering how to do social media marketing for your B2B business? Keen to learn the best practices in B2B social media marketing?
As social networks like Facebook, Twitter, Instagram, Pinterest, YouTube and LinkedIn continue to grow in size and influence, it is almost a given for your B2B business to have a social media presence.
9 Tricks Dogs Can Teach Us On Social Media Marketing
I’m a dog. Or more precisely, I was born in the Year of the Dog.
Being a Chinese, I’m excited about the upcoming Chinese New Year (CNY) holidays where we celebrate the arrival of the Dog Year (15 February 2018). I felt that it may also be instructive to sniff around the qualities of a dog, and what made them such runaway successes in the animal kingdom.
Thought Leaders or Influencers – Who Should You Choose?
Both are often in the news, but for different reasons.
While thought leaders are often quoted for their sagely perspectives on world events, influencers tend to court a different form of publicity.
How To Manage Your Facebook News Feed
By now, many of you would have read about Facebook’s impending changes to the News Feed, where priority will be given to the posts of friends and family over page posts.
Beyond this, Facebook will also reduce the visibility of posts which engage in click baiting, engagement baiting, and other gamification activities.
Facebook’s News Feed Changes – What Marketers Need To Do
By now, many of you would have read about Facebook’s impending changes to the News Feed algorithm.
Announced by Facebook founder Mark Zuckerberg himself, this latest move by the social media behemoth sent shock waves around the world. It also forced many social media marketers to rethink their strategies.
Crack The Code On Facebook Advertising
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Facebook is the biggest social media channel in town. However, Instagram is catching up, and new platforms are attempting to rise and take some of the limelight, like Snapchat and newcomer Gab.ai.
For now, however, Facebook remains a firm favorite. However, that doesn’t mean it’s all plain sailing for businesses looking to draw in traffic and sales.
The Six Pillars of a Social Media Content Strategy
Great content flows in the heart of social media marketing.
It attracts visitors to sign up as fans, improves post engagements, and increases click throughs to your website.