social marketing | Cooler Insights

Stop Human Trafficking with MTV EXIT

Walter — Sat, 21 Apr 2012 15:23:00 +0000

Courtesy of United Nations’ Photo Human trafficking is a major global problem. About 2.5 million people are victims of trafficking according to the UN’s International Labour Organisation. Over half of these people are in Asia and the Pacific. Approximately 800,000 people are trafficked across national borders (Source: US Government). Over 80% are women and up […]

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Let’s Go Green! (One baby step at a time)

Walter — Thu, 05 Jul 2007 10:13:00 +0000

Save our world by bagging and recycling We have all read, heard and sweated enough to know that the world is dying. At an alarming rate. All manner of freakish weather phenomena has been happening around the world. Sea levels are rising in Southeast Asian islands, floods are becoming more common, and temperatures are rising […]

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Make Room For Ikea

Walter — Fri, 15 Jun 2007 10:52:00 +0000

In a desperate bid to get my son to sleep on his own, my wife and I decided to venture to Ikea at Alexandra Road to shop for a “tent”. Well, actually we were looking for a bed canopy which my son Ethan said will help him sleep on his own at night. The current […]

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Why Responsible Marketing Works

Walter — Wed, 13 Jun 2007 01:10:00 +0000

Courtesy of Grameen Foundation (http://www.grameenfoundation.org/) At the recent PR Academy Conference, I had the treat of listening to Pak Hermawan Kartajaya, who is one of the thought leaders in the asian marketing scene. He spoke about how principle based marketing can lead to greater revenue and consumer goodwill in the longer term. There are four […]

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