social business | Cooler Insights

Winning the Social Media Content Wars

Walter — Tue, 30 Aug 2016 14:00:00 +0000

Social media is awash with content, from images, videos, infographics to text. How can you win the social media battle for attention?

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QR Codes and Other Epic Marketing Fails

Walter — Mon, 15 Jun 2015 13:45:46 +0000

QR Codes. They are the greatest thing since sliced bread. After all, they allow you to "gamify" your business in clever and inventive ways right? Wrong!

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The 3 Ts of the Social Age

Walter — Thu, 04 Jun 2015 14:10:27 +0000

Truth, transparency and trust. These are the 3 Ts of the social age. Find out why these make all the difference here.

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Social Physics – A New Science of Influence

Walter — Sun, 19 Apr 2015 23:02:52 +0000

Why do ideas spread from person to person? How do we marry the worlds of social influence, big data, and behavioural economics?

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8 Ways to Build Online Trust

Walter — Thu, 19 Mar 2015 14:12:59 +0000

Do you know what the most important asset in the digital and social media age is? Trust. Learn how you can build (or restore) online trust with these 8 simple strategies.

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Managing Online Trolls, Haters and Critics

Walter — Sun, 09 Nov 2014 14:30:55 +0000

How do you manage online trolls, haters and critics? Should you go on a full blown online war, take the issue offline, or just pretend that nothing happened? Find out more in my blog post here.

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The 7 Rules of Social Storytelling

Walter — Wed, 17 Sep 2014 14:04:00 +0000

In the social age, effective storytelling requires brands to wow their audiences and touch their hearts. Discover what the 7 Is of storytelling is and how you can apply it to your brand.

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Lessons from Sports in Social Media

Walter — Fri, 04 Jul 2014 00:10:00 +0000

All eyes will be on Neymar tonight (courtesy of Happy Holidays 2014) Tonight (or tomorrow afternoon), soccer fans around the world will be eagerly catching two monumental World Cup 2014 quarter final matches: France vs Germany and Brazil vs Colombia. While many would catch it on TV, I bet that their fingers will be actively […]

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Six Reasons Why Thai Commercials Are Awesome

Walter — Thu, 24 Apr 2014 13:16:00 +0000

Thai commercials have rocked the world of advertising with their tear jerking stories. Uncover the six reasons why Thai commercials are so awesome.

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The Ebb and Flow of the Social Web

Walter — Wed, 12 Mar 2014 06:04:00 +0000

Source of image Catalysed by the ubiquitous social web, our lives are becoming inseparable from that of our networks. We are addicted to the constant online “strokes” delivered by our friends, and crave their likes, shares, comments and retweets. Like it or loathe it, much of what happens in real life (IRL) is intimately intertwined […]

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