Oh dear! Customer satisfaction has dropped this year, according to a survey done by the Institute of Service Excellence (ISES).
Reading various reports in The Straits Times, TODAY and Business Times, several sobering statistics await us:
Tag: Singapore tourism
Niagara Windfalls
Niagara Falls Photo courtesy of Laffy4K
I recently attended a talk on Casino Marketing by Daniel Shummy, a Las Vegas marketing veteran. One of the most interesting topics he shared was how Niagara Falls transformed itself.
Think of Niagara Falls in Canada and what crosses your mind? Great lakes perhaps? Holiday destination? How about those great iconic waterfalls and rapids often seen in movies?
Birds of Different Feathers
About a month ago, in a sudden whimsical flight of fancy, we decided to follow the flock and make our way to the Jurong Bird Park. Part of Wildlife Reserves Singapore, Jurong Bird Park is a multi-award winning attraction. It is famed for having the world’s largest aviary and manmade waterfall. Unfortunately due to the deadly avian flu scare, it has lost some of its lustre with the locals.
Our pictorial journey begins with the little intrepid explorer picking up a map and charting the course for the day.
One for the Road
Science Centre’s Roadshow on Chinese Inventions at Chinatown Point
One of the most common forms of events marketing are roadshows. These can be standalone affairs in shopping malls or be part of a greater themed exhibition and convention.
For years, roadshows have been used by credit card companies, insurance agents and real estate marketers to attract new customers. Often, the aim is to provide a “mini” experience-rich zone to interest potential customers who can then be quickly converted to sign up for whatever packages you have to offer.
Family Fun at the Fort
Do you know that Singapore’s founding father Sir Stamford Raffles used to live up on Fort Canning? Or that this used to be called Bukit Larangan or “Forbidden Hill” in Malay?
With about 45 minutes to kill after breakfast and before Ethan’s Chinese enrichment classes, my family decided to frolick this hilly green oasis in the middle of our concrete jungle. It was a certainly a pleasant walk in the park even with the warm midday sun beating down upon us.
Our climb started with a peek at the map of Fort Canning located beside the stairs.