https://stg.coolerinsights.com Content Marketing and Social Media Agency in Singapore Thu, 18 Mar 2021 08:54:22 +0000 en-GB hourly 1 https://wordpress.org/?v=6.2.6 https://stg.coolerinsights.com/wp-content/uploads/2015/09/cropped-Cooler-Insights-Square-Logo-32x32.jpg https://stg.coolerinsights.com 32 32 https://stg.coolerinsights.com/2014/10/marketing-to-the-ageing-consumer-book-review/ https://stg.coolerinsights.com/2014/10/marketing-to-the-ageing-consumer-book-review/#respond Wed, 08 Oct 2014 12:45:28 +0000 http://coolerinsights.com/?p=740 Learn how you can market to seniors, build an age-friendly business and profit from an untapped market!

The post How to Market to Ageing Consumers first appeared on Cooler Insights.]]> https://stg.coolerinsights.com/2014/10/marketing-to-the-ageing-consumer-book-review/feed/ 0 https://stg.coolerinsights.com/2014/09/turning-silver-into-gold-book-review/ https://stg.coolerinsights.com/2014/09/turning-silver-into-gold-book-review/#respond Wed, 10 Sep 2014 04:41:00 +0000 http://coolerinsights.com/uncategorized/2014/09/turning-silver-into-gold-book-review/ What is the fastest growing yet often neglected consumer group? One that has contributed to a demographic bulge of about 77 million people in the US? Yes, I’m talking about the Baby Boomers, i.e. those born from 1946 to 1964. Hitting their silver years over the next decade or so, Baby Boomers represent the largest […]

The post Turning Silver into Gold: Book Review first appeared on Cooler Insights.]]> https://stg.coolerinsights.com/2014/09/turning-silver-into-gold-book-review/feed/ 0 https://stg.coolerinsights.com/2014/04/how-to-live-it-up-beyond-your-50s/ https://stg.coolerinsights.com/2014/04/how-to-live-it-up-beyond-your-50s/#respond Sun, 27 Apr 2014 04:41:00 +0000 http://coolerinsights.com/uncategorized/2014/04/how-to-live-it-up-beyond-your-50s/ Celebrity CEO of Fly Entertainment Irene Ang inspires the crowd “Get a L.I.F.E.!” is the mantra of this year’s 50 Plus Expo. Hosted by the Council for Third Age (C3A) and held at Suntec City last month, the event featured over 140 companies and organisations providing products and services catering to the over 50 market. […]

The post How to Live It Up beyond Your 50s first appeared on Cooler Insights.]]> https://stg.coolerinsights.com/2014/04/how-to-live-it-up-beyond-your-50s/feed/ 0 https://stg.coolerinsights.com/2010/05/why-silver-can-be-sensational/ https://stg.coolerinsights.com/2010/05/why-silver-can-be-sensational/#respond Mon, 17 May 2010 13:41:00 +0000 http://coolerinsights.com/uncategorized/2010/05/why-silver-can-be-sensational/ Active Ageing award winners show the tremendous potential in the silver market (courtesy of mylifestylemap.com) A recent news article in The Straits Times got me all excited yet again about the oldest but most neglected market opportunity. Namely, the silver-haired (or seniors) market. If you don’t believe that those uncles and aunties can teach you […]

The post Why Silver can be Sensational first appeared on Cooler Insights.]]> https://stg.coolerinsights.com/2010/05/why-silver-can-be-sensational/feed/ 0 https://stg.coolerinsights.com/2009/11/when-old-can-be-gold/ https://stg.coolerinsights.com/2009/11/when-old-can-be-gold/#comments Sun, 01 Nov 2009 01:44:00 +0000 http://coolerinsights.com/uncategorized/2009/11/when-old-can-be-gold/ The fastest growing consumer market in the next few decades will be seniors in their 50s, 60s and 70s. Here are 8 marketing strategies to reach the seniors market.

The post When Old Can Be Gold first appeared on Cooler Insights.]]> https://stg.coolerinsights.com/2009/11/when-old-can-be-gold/feed/ 1