Seth Godin | Cooler Insights

8 Winning Marketing Strategy Lessons from Seth Godin’s Latest Book

Walter — Tue, 01 Sep 2020 00:30:11 +0000

Seth Godin is a marketing guru and genius without peer. His latest book is a goldmine of marketing knowledge⁠—learn what they are here.

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Why Entrepreneurs Must Create Art (And How To Do So)

Walter — Wed, 30 Oct 2019 13:59:47 +0000

Are you experiencing dullness as an entrepreneur? Let Seth Godin's wisdom in The Icarus Deception inspire you to create art in what you do.

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9 Qualities of Great Gifts

Walter — Wed, 24 Dec 2014 02:34:22 +0000

What is the true meaning of generosity in today's digital world? Here are 9 qualities of really good gifts as we celebrate the reason for the season.

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When It Pays to Pay

Walter — Wed, 03 Sep 2014 20:03:00 +0000

Courtesy of Brinks Blog I love Seth Godin’s inspirational riffs, and his recent thoughts on price just rocked my socks. Quoting from his post: Price is more than an exchange of coins. Price is a story, a powerful tool for changing minds and one way we persuade ourselves to make a change. Lowering your price […]

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To Twerk Or Not To Twerk: Thoughts on Virality

Walter — Wed, 09 Oct 2013 05:38:00 +0000

From the PPAP song to Miley Cyrus' twerk, viral videos rule our social age. However, should brands try to be all things "viral"?

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We Are All Weird: A Book Review

Walter — Sun, 26 May 2013 00:25:00 +0000

Weird is the new normal. Mass is dead. And the rich, who is anybody who can afford to buy stuff or do stuff for fun, are no longer embracing the mediocre middle of the bell curve. With a book cover like the one above, and a title like We Are All Weird, you can probably […]

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Poke The Box (Seth Godin): A Book Review

Walter — Thu, 26 Jan 2012 16:12:00 +0000

“When was the last time you did something for the first time?” With a secondary title like that, you can bet that Poke the Box – Seth Godin’s first title under The Domino Project – is going to be all provocative and punchy. And boy, the renowned marketing cum motivational blogger sure doesn’t disappoint in […]

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When Does It Pay to Quit?

Walter — Thu, 05 Jan 2012 13:38:00 +0000

Source of image Believe it or not, quitting isn’t necessarily the mark of a loser. There is a time and place for giving up. Just as there is a time and place for digging your heels in, gritting your teeth, and staying on. Does that mean then that Napoleon Hill’s saying “a quitter never wins […]

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Book Review: Small is the New Big

Walter — Thu, 15 Sep 2011 13:45:00 +0000

Are you feeling the entrepreneurial (or intrapreneurial) itch lately? If so, Small is the New Big may be the right up your alley. With 184 “riffs, rants, and remarkable business ideas”, Small is the New Big by uber marketing blogger Seth Godin is a collection of management mantras for entrepreneurs. Written in his usual snappy […]

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How to be an Indispensable Linchpin

Walter — Fri, 18 Mar 2011 14:27:00 +0000

“You are not a faceless cog in the machinery of capitalism…” In fact, according to Seth Godin’s latest book Linchpin, you are an “artist who can give good gifts”. Best of all, you don’t need a canvas, a stage, nor a musical instrument to create art. Beginning with such a delightful premise, Linchpin tackles the […]

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