sales | Cooler Insights

Winning Sales Strategies from Brian Tracy

Walter — Tue, 01 Mar 2022 00:56:41 +0000

Learn the art and science of winning sales from master sales trainer Brian Tracy here.

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How to Craft Online Marketing Copy That Sells

Walter — Tue, 25 Apr 2017 13:34:08 +0000

How can you craft highly converting sales copy for your website, emails, or landing pages? Ray Edwards' 15 point formula comes in handy.

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What Movie Trailers Can Teach You About Marketing Content

Walter — Tue, 27 Dec 2016 13:00:09 +0000

What do movie trailers and winning sales content have in common? Learn to craft content that sells like a blockbuster Hollywood movie here.

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Why Your Marketing Should Be A Gift (And How To Make It So)

Walter — Fri, 20 May 2016 01:12:33 +0000

Giving value to your customers doesn't have to cost you an arm and a leg. Find out why and how you can give to get marketing.

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7 ways to piss potential business clients off

Walter — Thu, 03 Sep 2015 23:05:15 +0000

How do advertising and PR agency reps end up infuriating their clients? What can agencies do to avoid becoming gossip client fodder?

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Mastering Persuasion in Sales, Advertising and PR

Walter — Sun, 14 Dec 2014 12:29:20 +0000

How can we harness the power of persuasion in sales, advertising and public relations? Check out these handy tips and improve your communication today.

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When It Pays to Pay

Walter — Wed, 03 Sep 2014 20:03:00 +0000

Courtesy of Brinks Blog I love Seth Godin’s inspirational riffs, and his recent thoughts on price just rocked my socks. Quoting from his post: Price is more than an exchange of coins. Price is a story, a powerful tool for changing minds and one way we persuade ourselves to make a change. Lowering your price […]

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The Sales Bible: Book Review

Walter — Wed, 09 Jul 2014 05:19:00 +0000

People don't like to be sold to, but they love to buy. Uncover the nuggets of sales wisdom from Jeffrey Gitomer here.

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The Five Levels of Customer Engagement

Walter — Sun, 27 Oct 2013 05:28:00 +0000

Customers are the only reason for your existence. Discover how you can better engage your customers with the 5 Es of customer engagement.

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To Sell Is Human: Book Review

Walter — Wed, 07 Aug 2013 08:02:00 +0000

Do you know that 40% of our time at work is engaged in selling, even if we’re not in sales? Or that “Bob the Builder” can be a sales trainer? Sprinkled with discoveries from fields such as behavioural economics, life coaching, and improv acting, To Sell Is Human: The Surprising Truth About Moving Others by […]

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