retail strategy | Cooler Insights

Why Major Retailers are Largely Local

Walter — Tue, 03 Jul 2012 11:11:00 +0000

Studies have shown that major grocery retail chains have largely remained local in their home market. What can your grocery business do to expand more profitably overseas?

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Sealing the Sale with Social Media

Walter — Mon, 11 Jun 2012 23:57:00 +0000

Social media is everywhere you look. However, not all brands have succeeded. Learn how WoolMark, Burger King, Best Buy and other leading brands do theirs.

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How C. Wonder Pampers Its Customers

Walter — Tue, 22 May 2012 14:15:00 +0000

Source of image Leading investor and serial entrepreneur J. Christopher Burch has more than 30 years of experience in various technology and luxury brands, including Aliph (Jawbone), NextJump, and Tory Burch. At a talk given at the Asia Fashion Summit recently, he shared about his experience with C. Wonder – a fast growing apparel, accessories […]

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Reaching the Consumer of the Future

Walter — Fri, 18 May 2012 15:07:00 +0000

What are some of the big issues facing the consumer of tomorrow? How should retailers, lifestyle businesses and fashion brands equip themselves to reach these customers? Speaking at the recent Asia Fashion Summit, Ruth Marshall-Johnson, Senior Editor of Think Tank at WGSN, highlighted that consumer businesses need to consider five key trends and suggested how […]

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Uniqlo’s Unique Advertisement

Walter — Sat, 17 Mar 2012 16:02:00 +0000

As I was flipping through the newspapers one morning, my wife pointed out that the advertisement which Japanese clothing brand Uniqlo placed (above) was different from most other clothing retailers. First, it focused on a single product category and showcases the range of colours and styles available. Uniqlo is clearly targeting those looking for sweat […]

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How LEGO Creates a Lasting Legacy

Walter — Sun, 05 Feb 2012 12:33:00 +0000

One of the world's most beloved toy brands, LEGO has set itself apart from its competitors through its product and marketing strategies.

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The Wal-Mart Effect: Book Review

Walter — Mon, 09 Jan 2012 14:16:00 +0000

What secrets does mega-retailer Walmart hold? Is low-price retailing always good for the customer or does it exert other insidious impacts on one’s lifestyles? The answer to those questions and more are answered in the bestselling book “The Wal-Mart Effect” authored by award winning editor of Fast Company Charles Fishman. Leaving no stone unturned, Fishman’s […]

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Why Brands Need to Have Visual Equity

Walter — Sun, 02 Oct 2011 01:24:00 +0000

Wish to grab more of the action at your store's cash register? Consider how you can gain better visibility for your brand.

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The Truth About Ikea: Insights from an Insider

Walter — Fri, 09 Sep 2011 12:27:00 +0000

How does the world's largest furniture retailer Ikea look like from the inside? A 20-year-veteran of the company spills the beans.

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Why Bugis Junction is Still Booming

Walter — Sun, 07 Aug 2011 14:14:00 +0000

Is it all doom and gloom for Singapore's retail scene? Well, there is one mall that is still pulling in the crowds: Bugis Junction. Learn why here.

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