relationship marketing | Cooler Insights

Winning the Social Media Content Wars

Walter — Tue, 30 Aug 2016 14:00:00 +0000

Social media is awash with content, from images, videos, infographics to text. How can you win the social media battle for attention?

The post Winning the Social Media Content Wars first appeared on Cooler Insights.

9 ways to build relationships on social media

Walter — Wed, 30 Jul 2014 15:53:00 +0000

What is the value of your fans and followers? Discover how you can deepen your relationships on social media with these 9 powerful tips.

The post 9 ways to build relationships on social media first appeared on Cooler Insights.

The Five Levels of Customer Engagement

Walter — Sun, 27 Oct 2013 05:28:00 +0000

Customers are the only reason for your existence. Discover how you can better engage your customers with the 5 Es of customer engagement.

The post The Five Levels of Customer Engagement first appeared on Cooler Insights.

6 Steps To Building Brand Trust in the Social Age

Walter — Thu, 28 Mar 2013 22:56:00 +0000

Are you ready for the Relationship Era? Learn why you should shift from a transaction-based consumer marketing to a trust-based relationship era marketing.

The post 6 Steps To Building Brand Trust in the Social Age first appeared on Cooler Insights.

The Kings and Queens of the Social Age

Walter — Sun, 24 Feb 2013 23:50:00 +0000

If content is king, then who should be crowned queen? Find out in my blog post here.

The post The Kings and Queens of the Social Age first appeared on Cooler Insights.

Why Social Customer Engagement Matters (A Lot)

Walter — Mon, 20 Dec 2010 22:32:00 +0000

Are you engaging your customers fully across all parts of your organisation? Learn why you should, and how to do so here.

The post Why Social Customer Engagement Matters (A Lot) first appeared on Cooler Insights.

Close Your Eyes and Don’t Peek!

Walter — Sat, 02 Oct 2010 00:14:00 +0000

Magic shows always work because kids loved to be astonished Have you wondered why kids like birthday or Christmas presents so much? Or why teens and youths enjoy watching the latest “Lady Gaga” music video? I believe that it is captured in a single word: Surprise. Surprise is the element which results in major news […]

The post Close Your Eyes and Don’t Peek! first appeared on Cooler Insights.

Guiding Principles in Reciprocity

Walter — Tue, 28 Sep 2010 15:22:00 +0000

Reciprocity with a twist (source) One of the most important lessons in life is this: “Do unto others what you want others to do unto you.” This universal principle is especially important in the relationship oriented world of social media marketing. Let me explain this attitude of altruism. First, many bloggers, youtubers, flickrers, twitterers, and […]

The post Guiding Principles in Reciprocity first appeared on Cooler Insights.

The Real-time Relationship Revolution

Walter — Fri, 22 Jan 2010 22:58:00 +0000

Real-time customers are the in-thing these days. You cannot just hope to respond to a customer two days later and hope that things are fine...

The post The Real-time Relationship Revolution first appeared on Cooler Insights.