purple cow | Cooler Insights

We Are All Weird: A Book Review

Walter — Sun, 26 May 2013 00:25:00 +0000

Weird is the new normal. Mass is dead. And the rich, who is anybody who can afford to buy stuff or do stuff for fun, are no longer embracing the mediocre middle of the bell curve. With a book cover like the one above, and a title like We Are All Weird, you can probably […]

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Why Being Quirky May Be Better

Walter — Fri, 31 Jul 2009 14:03:00 +0000

Nobody does it quirkier than Richard Branson! In the past, one sought to conform as much as possible to the IT crowd. “Be part of this cool collective!” ” “Hop onto our great brandwagon!” “Join in the revolution! (along with a million others)” If you were seen to be a geek or a nerd (as […]

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Who Says Comics are Dumb?

Walter — Sun, 18 Nov 2007 09:49:00 +0000

Spotted this comic book at Times the Bookshop in Funan quite recently. This isn’t just any run-of-the-mill graphic novel revolving around the oh so popular Warcraft franchise. Instead, it actually helps to build and develop your vocabulary, with an array of important words and phrases all targeted at those taking their SAT/ ACT exams. In […]

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Making Purple Cows Sneeze

Walter — Fri, 19 Jan 2007 05:22:00 +0000

Lately, I have been reading a little more than usual. Have only just picked up Purple Cow by Seth Godin. It isn’t exactly brand new but some of its insights are still worth considering. The key premise is how aggressive marketing communications alone is no longer enough. You need to develop products that stand out […]

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