publicity | Cooler Insights

Can Bad Online Publicity Be Good PR For Your Brand?

Walter — Thu, 17 May 2018 05:31:48 +0000

Can bad news with negative virality be good for your brand? Only under certain circumstances. Learn what these are here.

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Like a Virgin by Richard Branson: Book Review

Walter — Wed, 29 Jan 2014 07:00:00 +0000

How did billionaire entrepreneur Sir Richard Branson build the Virgin Group into such a sprawling conglomerate? Learn invaluable lessons from his book "Like A Virgin" here.

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The Impact Equation: Measuring Your Social Influence

Walter — Fri, 10 May 2013 17:49:00 +0000

How do you create an impact with your social content marketing efforts with zillions of blogs, Facebook pages, and Tweets? The answer lies in the Impact Equation.

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Public Relations Strategies for Non-Profits

Walter — Thu, 04 Oct 2012 23:10:00 +0000

Photo opportunities are good ways to grab media attention (from SHINE Youth Festival) How can trade associations, societies and NGOs leverage on Public Relations (PR) to get the word out there? What strategies can they apply to “build buzz”? As Vice Chairman of the Association of Singapore Attractions (ASA), one of my jobs is to […]

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10 Tips to Hit the Headlines

Walter — Tue, 20 Feb 2007 01:00:00 +0000

This is a rehash of something I wrote for a major national newspaper more than two years ago. I have tweaked it to be more comprehensive, with the general principles remaining the same. Of course, this doesn’t guarantee coverage everytime, but if at first you don’t succeed, try, try again! Here are 10 tips to […]

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