Everybody loves the limelight. Well, almost everyone.
Done well, publicity can help you to gain significant brand awareness, trigger customer interest, and build your corporate reputation. Media coverage on a respected national or trade publication can also help you to achieve legitimacy for your brand.
Courtesy of Vincent Huberta
Everybody knows Sir Richard Branson, founder of the Virgin Group.
With an estimated net worth of US$4.6 billion, Branson is financially successful beyond anybody’s wildest dreams.
How do you create waves in a world filled with zillions of blogs, Facebook updates, and tweets?
Why do some campaigns fly while others die?
Photo opportunities are good ways to grab media attention (from SHINE Youth Festival)
How can trade associations, societies and NGOs leverage on Public Relations (PR) to get the word out there? What strategies can they apply to “build buzz”?
As Vice Chairman of the Association of Singapore Attractions (ASA), one of my jobs is to increase the visibility of the association and establish it as an industry leader. Thanks to an invitation from MCI Singapore, I learned a few new tricks relevant to my association while refreshing my knowledge of the discipline.
Here are 10 tips to improve your chances of making it into the news:
1) Understand the needs and target audiences of different media. Establish rapport with journalists and editors and speak to them to understand what they are gunning for. Which categories of stories do they normally cover? What are their editorial styles?