Public Relations | Cooler Insights

The 6-Step Comms Plan To Manage Any Online Crisis

Walter — Wed, 22 Apr 2020 13:59:54 +0000

Social media and online crises can be terrifying. Learn how you can better manage them with this systematic 6-step Online Crisis Communications Plan.

The post The 6-Step Comms Plan To Manage Any Online Crisis first appeared on Cooler Insights.

Top Tips To Tame a PR Crisis [INFOGRAPHIC]

Walter — Tue, 07 Jan 2020 13:05:28 +0000

Wonder what you should do when a PR crisis hits? This infographic will show you the Dos and Don'ts!

The post Top Tips To Tame a PR Crisis [INFOGRAPHIC] first appeared on Cooler Insights.

The Meaning of Public Relations in the Digital Age

Walter — Wed, 11 Sep 2019 13:29:17 +0000

How does digital PR differ from traditional public relations? Learn the basics of online communications and PR best practices here.

The post The Meaning of Public Relations in the Digital Age first appeared on Cooler Insights.

What AirAsia Can Teach Airlines About Crisis Communications

Walter — Sun, 23 Jul 2017 13:37:42 +0000

What should publicists and their CEOs do when their airlines are hit by incidents and crises? AirAsia CEO shows us how.

The post What AirAsia Can Teach Airlines About Crisis Communications first appeared on Cooler Insights.

8 Things You Didn’t Know About The Media

Walter — Thu, 22 Sep 2016 01:49:28 +0000

One of the greatest influencers of human behaviour, the media is a part of our everyday lives. However, do you know that much of what you read, hear or view may not be the entire story?

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Public Relations Strategies in the Digital Age

Walter — Tue, 19 Jul 2016 13:18:10 +0000

What is the role of Public Relations in the digital and social age? Pick up invaluable tips on digital and social media PR from a renowned blogger and marketer here.

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Nikon Photo Contest: Viral Sensation or PR Fiasco?

Walter — Sun, 31 Jan 2016 08:05:13 +0000

Nikon's photo contest has turned into a major online fiasco. It has gained so much virality that it has spread far beyond Singapore's shores. What lessons in crisis communications can we glean from here?

The post Nikon Photo Contest: Viral Sensation or PR Fiasco? first appeared on Cooler Insights.

Managing the 4 Types of Communication Crises

Walter — Sun, 05 Jul 2015 04:17:39 +0000

What should you do when a major crisis erupts? How can you counter the wave of negative public opinions that emerge, especially when they happen online?

The post Managing the 4 Types of Communication Crises first appeared on Cooler Insights.

The 3 Ts of the Social Age

Walter — Thu, 04 Jun 2015 14:10:27 +0000

Truth, transparency and trust. These are the 3 Ts of the social age. Find out why these make all the difference here.

The post The 3 Ts of the Social Age first appeared on Cooler Insights.

How Massive Media Influences Global Incidents

Walter — Sun, 18 Jan 2015 12:51:32 +0000

How do rapid and massive peaks and crashes in media publicity influence us? Discover the 5 effects of media publicity and why extensive media coverage may be a double-edged sword.

The post How Massive Media Influences Global Incidents first appeared on Cooler Insights.