What is the secret to outstanding performance in any field? What makes world class musicians, athletes and scientists different from the rest of us?
In a similar vein to earlier titles like The Tipping Point and Blink, acclaimed nonfiction writer Malcolm Gladwell spins a fascinating tale on what made people remarkable in Outliers – The Story of Success.
Don’t eat the marshmallow and get two later! (source)
In an age of utmost convenience, instant replies, and quick fixes, one may be lulled into thinking that whatever’s fast to cook is good to eat. The inconvenient truth, however, is that many of the best things in life do not arrive merely at the snap of one’s fingers.
Rome (Disney or Microsoft) wasn’t built in a day. Similarly, major endeavours take months and years of blood, sweat and tears before arriving at the dizzying heights of success.
Courtesy of OxfordSEOBlog
As a current student in humanities, I have generated an interest in its various fields like sociology, psychology, anthropology and geography. Being a marketer and communicator, my focus is to see how these wider fields in social sciences influence the outcomes of consumers and markets. By understanding the various dimensions of human behaviours in individual, group and community settings, I hope to devise strategies and tactics that can match those characteristics.
After viewing the blockbuster exhibition Liquid Desires featuring Salvador Dali at the NGV, I learnt that much of his art was influenced by ideas which stemmed from Sigmund Freud. Being curious to learn more about Freud’s theories and influences – without going too deep into the intricacies of psychology – I picked up a slim volume titled Introducing Freud by Richard Appignanesi and Oscar Zarate. Heavily illustrated in a highly whimsical fashion, the book described the life of Freud as well as his major contributions as the father of the psycho-analytical movement.