Struggling to write persuasive copy for your social media marketing campaigns? Wish to find an easier way to convince your audiences to take action online?
Thanks to a recent podcast episode of Think Fast, Talk Smart by the Stanford Graduate School of Business, I learned some useful tricks on how we can communicate more effectively on social media.
Why do your customers prefer certain websites over others? Can you improve your digital marketing results by appealing to their brains?
A firm believer in the power of neuromarketing and marketing psychology, I’ve always believed that digital marketing is more about psychology than technology.
COVID-19 a.k.a the novel coronavirus has exerted a huge toll on the world.
As of this writing, there are a total of 109,970 cases worldwide, with 3,827 deaths reported. Fortunately, over 62,000 have recovered from the flu-like disease.
“The best marketing doesn’t feel like marketing.” – Tom Fishburne
This quote by the famous creator of Marketoonist cartoons rings especially true in the world of digital marketing, where the competition for the attention, interest and wallets of your audiences can be brutal.
Copywriting is one of the most important skills a marketer should learn.
While a picture may paint a thousand words, it is the arrangement of text on a piece of content which triggers customer action. And hopefully lead to the sale.
Steven Levitt and Stephen Dubner (courtesy of Freakonomics Facebook page)
Conventional wisdom can be a bitch. While there may be occasional wisdom in crowds, the truth is that fools seldom differ.
If going with the flow could land us in hot soup, how then should we solve the many problems in our world?
Courtesy of Red Revival
Is it truly more blessed to give than to receive? Are there situations where we should not just give but receive?
Well, the answer as you would imagine is that it all depends.
Image from ahhh_poetry
Have you heard the story of the frog in a boiling pot?
Well, if you drop a live frog into a boiling pot of water, it would immediately leap out and save its life. If, however, our webbed protagonist sits comfortably in a pot of room temperature water which is slowly heated up, it would be slowly boiled to death.
Frog legs, anyone?
Sally Hogshead knows how to fascinate you (source of image)
Ever wonder how people perceive your unique self? Keen to use those insights to market yourself better and improve your social influence?
In a fascinating episode on the Social Media Marketing podcast, Sally Hogshead, author of How the World Sees You, shared how we can use the science of “fascination” to build your personal brand, impress others and improve our social influence.
Nathalie Nahai the web psychologist (courtesy of Waggener Edstrom)
Do people behave differently online and offline? What makes us so addicted to Facebook, email and Twitter?
In an interesting podcast episode of Mitch Joel’s Six Pixels of Separation, web psychologist Nathalie Nahai, author of the book Webs of Influence, revealed how online platforms, mobile technologies and social networks converge to influence consumer behaviours.