Social media is all the rage now. Every company has a Facebook Page, Instagram Account, or Twitter Account.
However, many businesses find it a challenge to trigger consumer interest or recruit members on social media. Somehow or other, run-of-the-mill content like inspirational quotes, blog posts or product highlights alone just won’t cut it.
Recently, my family (two adults and one 10 year old) “broke” our record when we paid $91 for breakfast of egg benedicts, pancakes, and fine coffee at a popular cafe. While we were mentally (and financially) prepared for that enjoyable meal, it seemed quite clear that dining out and entertaining can be costly. Especially when we are only free on peak periods – Friday evenings, Saturdays and Sundays.
Fortunately, there is a way for us to have our cake and eat it – without breaking the bank. Introducing The Entertainer Singapore.
Perfume advertisements are guilty of over-exposing celebrities (courtesy of Charlotte Whiting)
Watching commercials on TV is a bit like watching the movie Groundhog Day (or more recently Source Code). The same scenes keep re-appearing, like a never ending case of déjà vu.
Ad after ad, common themes and tropes surface time and time again.
Bloggers posing for the camera with Tiffany Goh from Coke
Celebrate the upcoming London 2012 Olympic Games with Coca-Cola and McDonald’s. Global partners since 1955, the two leading consumer brands are worldwide partners of the upcoming Games in London, and are offering customers a limited edition set of 6 “Coca-Cola London 2012 Olympic Games” glasses.
As I was taking the bus to work this morning, I spotted this poster announcing a special promotion for students.
Bright coloured with black shadowy figures (inspired no less by Apple’s famous iPod ads), they were clearly targeted at teens taking public buses. It had all the supposed ingredients of a youth marketing campaign, namely:
1) Cool handphones for prizes (though not exactly the latest models)