https://stg.coolerinsights.com Content Marketing and Social Media Agency in Singapore Fri, 07 Apr 2017 14:28:20 +0000 en-GB hourly 1 https://wordpress.org/?v=6.2.6 https://stg.coolerinsights.com/wp-content/uploads/2015/09/cropped-Cooler-Insights-Square-Logo-32x32.jpg https://stg.coolerinsights.com 32 32 https://stg.coolerinsights.com/2013/02/which-comes-first-the-product-or-the-market/ https://stg.coolerinsights.com/2013/02/which-comes-first-the-product-or-the-market/#comments Thu, 14 Feb 2013 05:04:00 +0000 http://coolerinsights.com/uncategorized/2013/02/which-comes-first-the-product-or-the-market/ Which should come first - a revolutionary market leading product or an in-depth understanding of what your market needs?

The post Which Comes First – the Product or the Market? first appeared on Cooler Insights.]]> https://stg.coolerinsights.com/2013/02/which-comes-first-the-product-or-the-market/feed/ 1 https://stg.coolerinsights.com/2012/09/dont-monkey-around-with-kiplings-ape/ https://stg.coolerinsights.com/2012/09/dont-monkey-around-with-kiplings-ape/#comments Sat, 15 Sep 2012 01:43:00 +0000 http://coolerinsights.com/uncategorized/2012/09/dont-monkey-around-with-kiplings-ape/ A perennial favourite amongst my family members, Kipling has carved a niche for itself with its selection of well designed handbags, haversacks, satchels, wallets and suitcases. Arrayed in an attractive range of colours, designs and styles, Kipling offers something for everybody. What I find unique about Kipling is that furry little simian dangling from the […]

The post Don’t Monkey Around with Kipling’s Ape first appeared on Cooler Insights.]]> https://stg.coolerinsights.com/2012/09/dont-monkey-around-with-kiplings-ape/feed/ 1 https://stg.coolerinsights.com/2012/01/three-ways-to-be-truly-great/ https://stg.coolerinsights.com/2012/01/three-ways-to-be-truly-great/#respond Wed, 11 Jan 2012 21:56:00 +0000 http://coolerinsights.com/uncategorized/2012/01/three-ways-to-be-truly-great/ Can you compete with these brands on scale, size or prize? If not, how can you do so?

The post Three Ways to be Truly Great first appeared on Cooler Insights.]]> https://stg.coolerinsights.com/2012/01/three-ways-to-be-truly-great/feed/ 0 https://stg.coolerinsights.com/2011/11/what-facebook-google-reader-and-ios5-have-in-common/ https://stg.coolerinsights.com/2011/11/what-facebook-google-reader-and-ios5-have-in-common/#comments Sun, 06 Nov 2011 13:23:00 +0000 http://coolerinsights.com/uncategorized/2011/11/what-facebook-google-reader-and-ios5-have-in-common/ iPhone 4S’s short battery life was blamed on the super juiced up iOS 5(courtesy of Obama Pacman) Something wrong seems to be happening in the hallowed corridors of Tech. First, we’re met with the “dynamic” and ever changing new Facebook News Feed which apparently is riling many of us. Between “Top Stories”, “Recent Stories”, “New […]

The post What Facebook, Google Reader and iOS5 Have in Common first appeared on Cooler Insights.]]> https://stg.coolerinsights.com/2011/11/what-facebook-google-reader-and-ios5-have-in-common/feed/ 1 https://stg.coolerinsights.com/2011/07/keeping-your-attractions-fresh-and-appealing/ https://stg.coolerinsights.com/2011/07/keeping-your-attractions-fresh-and-appealing/#respond Thu, 14 Jul 2011 12:06:00 +0000 http://coolerinsights.com/uncategorized/2011/07/keeping-your-attractions-fresh-and-appealing/ Good storytelling helps to sustain consumer interest (Universal Studios Singapore’s Madagascar Crate Ride) One of the greatest challenges faced by theme parks, zoos, museums, and other visitor attractions is that of getting one’s visitors to keep returning. While adding new rides, exhibits and enclosures can help to draw repeat patronage, their prohibitively high costs make such […]

The post Keeping Your Attractions Fresh and Appealing first appeared on Cooler Insights.]]> https://stg.coolerinsights.com/2011/07/keeping-your-attractions-fresh-and-appealing/feed/ 0