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		<title>Aristotle&#8217;s Timeless Secret to Great Content</title>
		<link>https://stg.coolerinsights.com/2012/11/aristotles-secret-to-great-content/</link>
					<comments>https://stg.coolerinsights.com/2012/11/aristotles-secret-to-great-content/#comments</comments>
		
		<dc:creator><![CDATA[Walter]]></dc:creator>
		<pubDate>Fri, 30 Nov 2012 12:35:00 +0000</pubDate>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[presentations]]></category>
		<category><![CDATA[writing]]></category>
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					<description><![CDATA[<p>Strengthen your communication and content with Aristotle's 3 timeless proofs: Ethos, Pathos and Logos. Learn what these are here.</p>
The post <a href="https://stg.coolerinsights.com/2012/11/aristotles-secret-to-great-content/">Aristotle’s Timeless Secret to Great Content</a> first appeared on <a href="https://stg.coolerinsights.com">Cooler Insights</a>.]]></description>
		
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			<slash:comments>2</slash:comments>
		
		
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		<title>Shrink, Shorten and Simplify</title>
		<link>https://stg.coolerinsights.com/2012/06/shrink-shorten-and-simplify/</link>
					<comments>https://stg.coolerinsights.com/2012/06/shrink-shorten-and-simplify/#comments</comments>
		
		<dc:creator><![CDATA[Walter]]></dc:creator>
		<pubDate>Tue, 19 Jun 2012 13:24:00 +0000</pubDate>
				<category><![CDATA[Business and Management]]></category>
		<category><![CDATA[management strategy]]></category>
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					<description><![CDATA[<p>Courtesy of Putting People First Shrink that proposal. Shorten that memo. Simplify that presentation. Do it in four pages (or less). Better yet if you can tell me what decision you need in 30 seconds flat. Starting from now&#8230; Ever been in a situation where your boss tells you to cut, cut, cut? You&#8217;re not [&#8230;]</p>
The post <a href="https://stg.coolerinsights.com/2012/06/shrink-shorten-and-simplify/">Shrink, Shorten and Simplify</a> first appeared on <a href="https://stg.coolerinsights.com">Cooler Insights</a>.]]></description>
		
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			<slash:comments>1</slash:comments>
		
		
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		<title>10 Minutes, One Idea</title>
		<link>https://stg.coolerinsights.com/2007/06/10-minutes-one-idea/</link>
					<comments>https://stg.coolerinsights.com/2007/06/10-minutes-one-idea/#comments</comments>
		
		<dc:creator><![CDATA[Walter]]></dc:creator>
		<pubDate>Tue, 26 Jun 2007 00:00:00 +0000</pubDate>
				<category><![CDATA[presentations]]></category>
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					<description><![CDATA[<p>Can you get your audiences to be this attentive? Having attended my fair share of conferences over the years, I noticed a couple of things. 1) Speakers often share too much about themselves and their companies. 2) There are too many bullet points flying everywhere. 3) 45 minutes is waaaay too long to capture people&#8217;s [&#8230;]</p>
The post <a href="https://stg.coolerinsights.com/2007/06/10-minutes-one-idea/">10 Minutes, One Idea</a> first appeared on <a href="https://stg.coolerinsights.com">Cooler Insights</a>.]]></description>
		
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			<slash:comments>13</slash:comments>
		
		
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		<title>Powerful Points that Rock</title>
		<link>https://stg.coolerinsights.com/2007/02/powerful-points-that-rock/</link>
					<comments>https://stg.coolerinsights.com/2007/02/powerful-points-that-rock/#comments</comments>
		
		<dc:creator><![CDATA[Walter]]></dc:creator>
		<pubDate>Thu, 08 Feb 2007 22:00:00 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[presentations]]></category>
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					<description><![CDATA[<p>Seth Godin, the master of all things marketing, shares some valuable lessons on how to make an impression with your powerpoints. I am definitely guilty of some of the worst trangressions (like bullet points) but I suppose some of these old habits die hard. In particular, I like his 5 point list below: No more [&#8230;]</p>
The post <a href="https://stg.coolerinsights.com/2007/02/powerful-points-that-rock/">Powerful Points that Rock</a> first appeared on <a href="https://stg.coolerinsights.com">Cooler Insights</a>.]]></description>
		
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			<slash:comments>14</slash:comments>
		
		
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