PR | Cooler Insights

Can Bad Online Publicity Be Good PR For Your Brand?

Walter — Thu, 17 May 2018 05:31:48 +0000

Can bad news with negative virality be good for your brand? Only under certain circumstances. Learn what these are here.

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What AirAsia Can Teach Airlines About Crisis Communications

Walter — Sun, 23 Jul 2017 13:37:42 +0000

What should publicists and their CEOs do when their airlines are hit by incidents and crises? AirAsia CEO shows us how.

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Nikon Photo Contest: Viral Sensation or PR Fiasco?

Walter — Sun, 31 Jan 2016 08:05:13 +0000

Nikon's photo contest has turned into a major online fiasco. It has gained so much virality that it has spread far beyond Singapore's shores. What lessons in crisis communications can we glean from here?

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Managing the 4 Types of Communication Crises

Walter — Sun, 05 Jul 2015 04:17:39 +0000

What should you do when a major crisis erupts? How can you counter the wave of negative public opinions that emerge, especially when they happen online?

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How Massive Media Influences Global Incidents

Walter — Sun, 18 Jan 2015 12:51:32 +0000

How do rapid and massive peaks and crashes in media publicity influence us? Discover the 5 effects of media publicity and why extensive media coverage may be a double-edged sword.

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What Kind of Marketer are You?

Walter — Sun, 10 Nov 2013 05:05:00 +0000

The Marketer Scientist is a new superhero (courtesy of Search Engine Land) In the world of marketing, there are two schools of thought. The first – and more common – group believes that marketing belongs to the rarefied world of advertising professionals, PR experts, and market research wizards. Every step is finely calibrated, like strokes […]

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The Book of Business Awesome/ UnAwesome (Review)

Walter — Sun, 13 Jan 2013 13:09:00 +0000

Have you wondered what works (and doesn’t) in Facebook? Or how you can undo an ill conceived tweet let loose in a fit of anger? Maybe you need to stand out in a sea of fiercely “social” competitors? Well, now you can. Written in tongue-in-cheek fashion with unabashed directness, The Book of Business Awesome/The Book […]

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Should I or Shouldn’t I? – Ethics in PR

Walter — Fri, 14 Aug 2009 09:15:00 +0000

Courtesy of Keith Maguire As a public relations professional who deal with the media on a regular basis, I am often faced with situations which require a judgement call. These may take the form of a series of deeply probing questions by journalists who are determined to weed out the grains of dirt, or to […]

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In Media Relations, Timing is Everything

Walter — Wed, 14 May 2008 22:36:00 +0000

The horrific Sichuan Earthquake left many dead or injured (courtesy of szbluewater) The recent spate of cataclysmic events happening around our region is simply awful. To date, more than 50,000 people in the Sichuan area are either dead, missing or buried, and Cyclone Nargis in Myanmar has left more than two million homeless and tens […]

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How PR Agencies Should Manage Clients

Walter — Wed, 28 Nov 2007 23:29:00 +0000

What can PR agencies do to manage that "client from hell"? Here are 7 tips to consider if you are a PR consultant - whether inhouse or agency based.

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