https://stg.coolerinsights.com Content Marketing and Social Media Agency in Singapore Mon, 14 Oct 2019 02:15:47 +0000 en-GB hourly 1 https://wordpress.org/?v=6.2.6 https://stg.coolerinsights.com/wp-content/uploads/2015/09/cropped-Cooler-Insights-Square-Logo-32x32.jpg https://stg.coolerinsights.com 32 32 https://stg.coolerinsights.com/2015/05/the-age-of-antiheroes/ https://stg.coolerinsights.com/2015/05/the-age-of-antiheroes/#respond Fri, 01 May 2015 05:25:36 +0000 http://coolerinsights.com/?p=706 The age-old notion of a hero donning a cape and riding a white horse is gone. Find out who antiheroes are and how we can embrace our weaknesses as strengths.

The post The Age of Antiheroes first appeared on Cooler Insights.]]> https://stg.coolerinsights.com/2015/05/the-age-of-antiheroes/feed/ 0 https://stg.coolerinsights.com/2008/08/be-real-or-remarkable-not-both/ https://stg.coolerinsights.com/2008/08/be-real-or-remarkable-not-both/#comments Sat, 23 Aug 2008 23:39:00 +0000 http://coolerinsights.com/uncategorized/2008/08/be-real-or-remarkable-not-both/ Seth Godin recently shared about the problems which companies face when they try to be both authentic and slick at the same time. He created a nice looking chart (see above) and warned us about being caught in the dead zone which is between the twin peaks above. According to Seth, “…really well done HTML […]

The post Be Real or Remarkable (Not Both) first appeared on Cooler Insights.]]> https://stg.coolerinsights.com/2008/08/be-real-or-remarkable-not-both/feed/ 9 https://stg.coolerinsights.com/2007/12/a-rose-by-any-other-name/ https://stg.coolerinsights.com/2007/12/a-rose-by-any-other-name/#comments Sat, 01 Dec 2007 21:59:00 +0000 http://coolerinsights.com/uncategorized/2007/12/a-rose-by-any-other-name/ Courtesy of krazykid933 Names have always been an important part of marketing (or life for that matter). How essential are they in the art and science of branding? Very much so. Since time immemorial, organisations have agonised over what they should name their company, products, and services. Which one would resonate with their target audiences […]

The post A Rose By Any Other Name? first appeared on Cooler Insights.]]> https://stg.coolerinsights.com/2007/12/a-rose-by-any-other-name/feed/ 2 https://stg.coolerinsights.com/2007/05/putting-the-spin-on-classical-music/ https://stg.coolerinsights.com/2007/05/putting-the-spin-on-classical-music/#comments Thu, 10 May 2007 01:07:00 +0000 http://coolerinsights.com/uncategorized/2007/05/putting-the-spin-on-classical-music/ Classical music never looked this good (Courtesy of www.tangquartet.com) As a marketer for the arts and heritage, I am often faced with a conundrum when promoting culture. How far should we go to attract the masses? Is there a way to balance popular appeal with artistic finesse? For the purposes of this post, let me […]

The post Putting the Spin on Classical Music first appeared on Cooler Insights.]]> https://stg.coolerinsights.com/2007/05/putting-the-spin-on-classical-music/feed/ 18 https://stg.coolerinsights.com/2007/03/lessons-from-tcm/ https://stg.coolerinsights.com/2007/03/lessons-from-tcm/#comments Sat, 17 Mar 2007 16:03:00 +0000 http://coolerinsights.com/uncategorized/2007/03/lessons-from-tcm/ Our new ritual every Saturday noon is to drive up north to Yishun to visit a popular Traditional Chinese Medicine (TCM) shop there. My wife has been going there quite regularly lately, upon the recommendation of her boss, and has also brought my son to treat his runny nose and cough. Despite the place being […]

The post Lessons from TCM first appeared on Cooler Insights.]]> https://stg.coolerinsights.com/2007/03/lessons-from-tcm/feed/ 9