popular culture | Cooler Insights

19 Evergreen Marketing Lessons from The Grateful Dead

Walter — Tue, 30 Nov 2021 22:59:29 +0000

The Grateful Dead captured the imagination of millions and rewrote the rules of marketing. Learn what these lessons are.

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The Power of Evergreen Marketing Rites and Icons

Walter — Sat, 10 Mar 2012 00:09:00 +0000

Do you know that many of the world's most popular rituals came from commercial companies? Learn how you can do so here.

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Chief Culture Officer – A Book Review

Walter — Mon, 24 Jan 2011 14:26:00 +0000

On a recent visit to the public library at Bukit Merah (I love them for their wide selection), I managed to locate a copy of Chief Culture Officer by cultural anthropologist Grant McCracken. With the tagline “How to Create a Living, Breathing Corporation”, McCracken proposed that a new professional – the Chief Culture Officer or […]

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Freakonomics is Freaky Fun!

Walter — Sun, 28 Nov 2010 23:43:00 +0000

Want to know why drug dealers live with their mothers? Curious to uncover what dishonest schoolteachers and sumo wrestlers have in common? How about discovering the perfect panacea for parenthood? The answers to all the above and more are found in Freakonomics, a wacky, wicked but wise (grounded in robust research, according to the authors) […]

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