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Social Media Marketing: A Simple Roadmap

Walter — Mon, 30 May 2016 23:53:27 +0000

What are the steps needed to succeed in social media marketing? Learn 9 easy steps to develop a winning social media marketing plan and transform your game.

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What Kind of Marketer are You?

Walter — Sun, 10 Nov 2013 05:05:00 +0000

The Marketer Scientist is a new superhero (courtesy of Search Engine Land) In the world of marketing, there are two schools of thought. The first – and more common – group believes that marketing belongs to the rarefied world of advertising professionals, PR experts, and market research wizards. Every step is finely calibrated, like strokes […]

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Social Marketology: Book Review

Walter — Thu, 06 Jun 2013 13:43:00 +0000

Social media marketing is probably the most heavily written management topic on the planet. Unfortunately, many books, articles, blogs and podcasts on social media focus too heavily on the “feel good” factor of success stories. These tend to be more inspirational than instructional. Ric Dragon’s seminal publication Social Marketology is different. Providing a methodical framework […]

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Must We Be Perfect?

Walter — Fri, 01 Dec 2006 00:18:00 +0000

Do we need to wait for everything to be pristine and tip top before proceeding with our new fangled marketing plan? Is it necessary to get everybody’s consensus and to be 100% risk-free? So what if certain things are still a little screwy? Seth Godin, a pioneer in the new world of citizen marketing, sums […]

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